Five Must-Have Skills to Be Successful Home Stager

Debra Gould
Many individuals take for granted the things that they naturally do well and assume that everyone else knows how to do those things too. But building a business around those innate talents dramatically increases your chances of success. The following is a list of skills and talents a professional Home Stager should possess to be successful in this business.

After staging tens of millions of dollars worth of real estate and teaching over 800 others around the world how to start a home staging business, I have created the following list of skills and talents I feel a professional home stager should have. I developed this list by observing my students who were the most successful in building their own real estate staging business.

1. A talent for decorating and working with color. You should be a creative individual, have a sense of space and be visual. I am not, however, saying you need to be a trained Interior Designer to be a Home Stager. If you have a talent for it, it comes naturally and no amount of training can substitute for raw talent.

2. An interest in real estate. You have to love looking at homes. One of the homework assignments I give in my training program is to go and visit open houses and pretend the home belongs to your client. In your head, walk through the house and think about what you would do in each room. It's an excellent way to see if you have an innate sense for this line of work.

3. Organizational Skills. You need to be very organized and be able to pay attention to detail because it is the details in the house that make a difference in a home staging project. Often times clients are emotionally attached to the house and all its possessions, and they cannot look at it with the same objective eye that a professional can.

When visiting clients' homes, you are going to walk into some of the most chaotic environments. You will be surprised at how many people live, no matter whether they are rich or poor or the price of their house. You have to be somebody who innately likes to create order out of chaos.


4. Work well under pressure. You must be able to work under very tight timelines. Few people call me 6 months before they are going to sell the house. Most call me one to two weeks before they are listing their home, or when it is already on the market. That doesn't leave much time to complete the transformation.

5. Work well with others. You need to be comfortable dealing with different types of people and with people who are often under stress, because selling a home can be very stressful. Many times, I deal with couples who are divorcing or somebody has died or somebody is getting transferred.

Part of what makes a good Home Stager is being able to walk in to any situation and calm the person down. You are bringing proven experience to the table to help the homeowners expedite the selling process. It is a valuable service to be able to help someone through this stressful situation and break it down for them into manageable chunks.

Often we take for granted the things that we naturally do well and assume that everyone else knows how to do these things too. But that's not the case, otherwise there wouldn't be millions of ugly homes on the market. Not everyone has a natural talent for decorating.

But building a business around our innate skills dramatically increases our chance of success and enjoyment in what we do. If you feel like you have some or all of the above-mentioned traits, use your natural talents to seize the opportunity to make a living and a life doing what you love.

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you at http://www.stagingdiva.com
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.