Advertisers Interpret the Consequences of Controversial Cartoons

Mike Catherall
Communications is a strange industry.

It's all talk, really, just a bunch of words and images. It doesn't build houses, or cure cancer, or land shuttles on the moon.

It seems almost insignificant.

It is always just as I resolve that this whole advertising business is just a bunch of silly skits and cartoons, with no affect on the mindset of the average consumer, when I turn around and the world is burning.

Words and pictures have an affect, a strong and powerful affect.

Look no further than the riots going on in Pakistan right now, people are dying. There are also protests and riots in Paris, Montreal and Toronto.

A small and simple and seemingly innocuous series of sticks and words can drive an entire religion into a frenzy.

But this is far from a new phenomenon.

One sentence, so they say, started up the French Revolution. It took the death of one influential man to start rioting across the United States, and another to bring on a World War.

Like a spark in a powder keg, sometimes it only takes a small catalyst to set off an explosion of anger, and often those catalysts are something as simple as a cartoon.

Here is a cartoon drawn by 'Punch' cartoonist John Tenneil from 1890. His cartoons often mocked Kaiser Wilhelm, and this particular one created a massive commotion, as it illustrated the dismissal of Prince Bismark two days before it actually happened, (as Tenneil's grandmother let the news slip whilst having tea with the Queen).


Another famous political cartoonist is Gary Trudeau with Doonsbury. But he wasn't exiled. Ovid was, however, for his silly little rhyming poetry about the Caesar.

So what is the solution? Editors are losing their jobs for their decision to reprint the famous 'controversial cartoons' of Mohammed. People want to see them. But the media is acting as its own censorship board.

Why?

Because images and words are powerful things and they must be used with care. It must be acknowledged that they have a strong affect on people and that they are capable of creating a great deal of good, or summoning the force of evil into this world.

Information should never be made unavailable, as it is the hallmark of our advanced, learned society. However the manner in which it is broadcast should be weighed very carefully.

It brings to mind Bud Dwyer. He was a politician who shot himself in the head on live television. Despite attempts to pull live coverage of the suicide, it can still be found on the Internet. However, it is hard to find.

Perhaps these cartoons should be buried with equal care.
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business.

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs. He makes smartphone auto apps as well.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising.

His current clients include mattress Victoria retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and the best Vancouver mattress store, Simmons Mattress Gallery.

Immersion's other clients are: Vancouver West End Real Estate Agent, Anthea Poon, Mountain bike armour for Iron Mountain Wear, Vancouver Baby Photographer, Petite Reverie and Gibsons Bed and Breakfast A Warehouse Hide-A-Way.

To find out more, visit Immersion Creative, or call 604 537 1874.

Mike supports the Earth Rising Foundation and cancer-fighting Radiochemistry as performed by the Lapi Lab.

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