Google Advertisement
Daria Berg
April 16, 2008
Online Advertising is a form of advertising that uses the internet as the means of delivery marketing messages and promotions to potential customers and clients. It includes banner ads, ad networks, e-mail advertising and search engine results pages. Similarly to all other media-type advertising ´where´ and ´when´ is crucial to the successful online advertising.
The difference between advertising on minor and major search engines is akin to the difference between ads run during Super Bowl and billboard ads placed in the forest - someday, somebody is sure likely to stumble across. (The "Be patient. Think positive thoughts." strategy is not a part of any marketing course for a reason.)
For businesses the major search engines generate the most user traffic, and hence are the most important places to be listed. All major search engines, such as Google, Yahoo, Ask, AOL, AltaVista etc. offer search engine marketing to all-sized business.
For searchers, since major search engines are backed commercially, the engines are more likely to be maintained up to date, and are more likely to generate more relevant and more dependable results.
Search Engine Watch readers have voted Google Most Outstanding Search Engine four times. Google is notorious for its relevancy and enjoys statistics-backed reputation as being the most popular search-engine world-wide. Google was originally created as a school project by Stanford University students Sergey Brin and Larry Page. It became a private company in 1998.
Google offers more than just access to the relevant pages though. This highly sophisticated search engine is the user´s best friend, making the search for even the most uncommon information simple. Some of its options include blog search, book search, custom search engines, finance search, patent search, video search, image search, maps search, Google mobile, Google news and many others.
Google is a superb tool that connects businesses and clients. For those who are looking to increase their business this most widely used search tool offers exciting programs such as AdSense, AdWords, AdWords Editor, Google Checkout Merchant, FeedBurner, Google Base, Google Checkout Buyer, Google Grants, Local Business Center, Radio Automation, Google Advertising Professionals Group and Webmasters/Siteowners Group and support. See Google's help page form more details on some of these features.
Google´s engine provides both unpaid editorial results, as well as the results from its own advertising program, namely cost-per-click AdWords. AdWords places ads on Google´s and its partner engine´s search pages results. AOL, Netscape, Open Directory, Lycos, and Lycos-owned HotBot.com are all partners with Google.
Google offers contextual advertising, which consists of graphical or textual ads that match the keywords of the user´s search query, or are relevant to the content of the page on which the ad is displayed. Because they correspond to the user´s search they are more effective in getting the attention of the user and of bringing the user to the merchant´s website.
Google´s AdWords program is a Pay Per Click type of Search Engine Marketing, designed to increase visibility and to attract more traffic to the merchant´s website. Merchants create advertising campaigns and place bids on a group of keywords relevant to their products and services. When a potential customer searches for that keyword, merchant´s listing is displayed either on the top or on the side of the produced search page. (i.e. A car merchant might bid on words like ´car´, ´auto´, ´new car´ etc. and when a potential buyer types in ´car´ into the search engine, bingo! – the merchant´s ad is displayed.)
The higher is the position of the ad on the page, the greater each click costs, the more traffic the site receives. Ads displayed on the second, third, and for forth pages of the search results tend to be significantly cheaper, but even more so less visited. It takes a certain degree of knowledge, and both linguistic and technical skills to be able to create and to run a successful Google campaign – the one which delivers the greatest possible number of targeted visitors for the least possible cost.
In the late 2004 Google launched a program, allowing search engine marketing professionals to receive an official recognition from Google Inc. To receive the title of "Qualified Goode Advertising Professional" (also known as "Adwords Qualified Professional") one has to meet certain criteria and to successfully pass an intense examination. This program was developed to assist merchants in determining whether or not someone hired to create and to monitor the merchant´s advertising campaigns on Google is in fact actually knowledgeable and qualified to do so.
The difference between advertising on minor and major search engines is akin to the difference between ads run during Super Bowl and billboard ads placed in the forest - someday, somebody is sure likely to stumble across. (The "Be patient. Think positive thoughts." strategy is not a part of any marketing course for a reason.)
For businesses the major search engines generate the most user traffic, and hence are the most important places to be listed. All major search engines, such as Google, Yahoo, Ask, AOL, AltaVista etc. offer search engine marketing to all-sized business.
For searchers, since major search engines are backed commercially, the engines are more likely to be maintained up to date, and are more likely to generate more relevant and more dependable results.
Search Engine Watch readers have voted Google Most Outstanding Search Engine four times. Google is notorious for its relevancy and enjoys statistics-backed reputation as being the most popular search-engine world-wide. Google was originally created as a school project by Stanford University students Sergey Brin and Larry Page. It became a private company in 1998.
Google offers more than just access to the relevant pages though. This highly sophisticated search engine is the user´s best friend, making the search for even the most uncommon information simple. Some of its options include blog search, book search, custom search engines, finance search, patent search, video search, image search, maps search, Google mobile, Google news and many others.
Google is a superb tool that connects businesses and clients. For those who are looking to increase their business this most widely used search tool offers exciting programs such as AdSense, AdWords, AdWords Editor, Google Checkout Merchant, FeedBurner, Google Base, Google Checkout Buyer, Google Grants, Local Business Center, Radio Automation, Google Advertising Professionals Group and Webmasters/Siteowners Group and support. See Google's help page form more details on some of these features.
Google´s engine provides both unpaid editorial results, as well as the results from its own advertising program, namely cost-per-click AdWords. AdWords places ads on Google´s and its partner engine´s search pages results. AOL, Netscape, Open Directory, Lycos, and Lycos-owned HotBot.com are all partners with Google.
Google offers contextual advertising, which consists of graphical or textual ads that match the keywords of the user´s search query, or are relevant to the content of the page on which the ad is displayed. Because they correspond to the user´s search they are more effective in getting the attention of the user and of bringing the user to the merchant´s website.
Google´s AdWords program is a Pay Per Click type of Search Engine Marketing, designed to increase visibility and to attract more traffic to the merchant´s website. Merchants create advertising campaigns and place bids on a group of keywords relevant to their products and services. When a potential customer searches for that keyword, merchant´s listing is displayed either on the top or on the side of the produced search page. (i.e. A car merchant might bid on words like ´car´, ´auto´, ´new car´ etc. and when a potential buyer types in ´car´ into the search engine, bingo! – the merchant´s ad is displayed.)
The higher is the position of the ad on the page, the greater each click costs, the more traffic the site receives. Ads displayed on the second, third, and for forth pages of the search results tend to be significantly cheaper, but even more so less visited. It takes a certain degree of knowledge, and both linguistic and technical skills to be able to create and to run a successful Google campaign – the one which delivers the greatest possible number of targeted visitors for the least possible cost.
In the late 2004 Google launched a program, allowing search engine marketing professionals to receive an official recognition from Google Inc. To receive the title of "Qualified Goode Advertising Professional" (also known as "Adwords Qualified Professional") one has to meet certain criteria and to successfully pass an intense examination. This program was developed to assist merchants in determining whether or not someone hired to create and to monitor the merchant´s advertising campaigns on Google is in fact actually knowledgeable and qualified to do so.
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