Holey Soles Take A Higher Road

Mike Catherall
Surely you've seen them by now. Holey Soles are those brightly coloured, comfortable and distinct foam shoes that have started to appear on the feet of doctors, nurses, gardeners and boating enthusiasts. They are hard to miss, and if nothing else, they are defiantly unique.

Holey Soles may seem similar to their competitors at first glance, but once you get to know them, you will quickly see the difference. Holey Soles is a one-of-a-kind footwear company. Where other companies lose interest once the shoe is off the assembly line, Holey Soles steps in with a social conscience and a mission to treat all of their customers equally and with respect.

True to the Canadian persona, Holey Soles is a kind and gentle company - with a big heart. During the Tsunami in Thailand they gave much needed cash to aid relief efforts and recently donated $260,000 which put shoes on 13,000 victims ravaged by Hurricane Katrina in the Gulf States. Holey Soles also donates to North American children's charities.

When all is said and done, one of the differences between Holey Soles and the other look alike shoes will come out in the wash, or washer in this case. Holey Soles has improved its shoes by adding a washer between the strap and shoe of both the Explorer and Provider models to create a smoother mechanism between the strap and shoe. This, along with the new boomerang strap design results in an innovative, versatile shoe that can be adjusted for different uses depending on how you position the strap. This feature truly differentiates Holey Soles from the others, and ensures that its shoes do not infringe on patents anywhere in the world.


As well, there are other, better additions upon the already sleek and attractive design.

The foam compound is now more resilient to help provide greater support. This also extends the life of the shoe. As well, by listening to its customers, Holey Soles has tailored a design better suited for the people who wear them every day. Holey Soles responded to customer feedback and designed its new models to be slightly narrower, ensuring a better fit.

Be sure to keep an eye on this holey little company based out of Canada as it steers clear of the jaws of competitors to go on and do great things for its customers and those in need.
Print Email
Bookmark and Share

Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business.

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs. He makes smartphone auto apps as well.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising.

His current clients include mattress Victoria retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and the best Vancouver mattress store, Simmons Mattress Gallery.

Immersion's other clients are: Vancouver West End Real Estate Agent, Anthea Poon, Mountain bike armour for Iron Mountain Wear, Vancouver Baby Photographer, Petite Reverie and Gibsons Bed and Breakfast A Warehouse Hide-A-Way.

To find out more, visit Immersion Creative, or call 604 537 1874.

Mike supports the Earth Rising Foundation and cancer-fighting Radiochemistry as performed by the Lapi Lab.

Got Debt?  Get Debt Wise.