LOHAS Advertising - Synchronicity Part Three

Mike Catherall
Even the backbone of skepticism, science and rationality, cannot entirely refute the collective unconscious. Some scientists see a theoretical grounding for synchronicity in quantum physics, fractal geometry, and chaos theory. Physicists have shown, for example, that if two photons are separated, no matter by how far, a change in one creates a simultaneous change in the other.

Even in the deconstruction of the meaning of life, the ultimate extension of rationality onto the human condition leads to Darwinism, and Freud's theories of us as socialized animals.

But Freud and Jung had their differences.

Philosophically speaking, absolute rationality will eventually pave the way to predetermination. According to Freud, the unconscious is linked exclusively to the primal, id mentality, obsessed, as Freud deduced, with sex and violence, reducing our reason for being to instinctual animalism and evolutionary conquest. According to Freud, unconscious behaviour manifested through catharsis and sublimation, the two remaining potential outlets of the soul, express a nihilism that is complimentary to our own Darwinian inclinations. Jung, on the other hand, built upon this rationality to see this as the gateway to the collective unconscious.


These are the kinds of messages that Creative Wonders is interested in. Our creative operates along these lines, lines that people will pay attention to and believe in. By operating with openness, honesty and acceptance our mission is simple: to make the world a more conscious place by illuminating conscious alternatives.
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business.

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs. He makes smartphone auto apps as well.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising.

His current clients include mattress Victoria retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and the best Vancouver mattress store, Simmons Mattress Gallery.

Immersion's other clients are: Vancouver West End Real Estate Agent, Anthea Poon, Mountain bike armour for Iron Mountain Wear, Vancouver Baby Photographer, Petite Reverie and Gibsons Bed and Breakfast A Warehouse Hide-A-Way.

To find out more, visit Immersion Creative, or call 604 537 1874.

Mike supports the Earth Rising Foundation and cancer-fighting Radiochemistry as performed by the Lapi Lab.

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