Understanding LOHAS advertising - Synchronicity Part Two
Mike Catherall
January 16, 2006
Conscoius Creatives and the Internal Locus of Control
(continued from Friday's article)
Paradoxically, there is a strong belief in an internal locus of control amongst Conscious Creatives. You, and you alone control your own destiny. Life truly is what you make of it. Those who believe in Health and Sustainability are not Fatalists. They believe in free will, and they believe in the soul.
We attract certain events and people into our lives through the course of our actions and behaviour. If you are open and aware of the signs, then you will see how, ultimately, the universe is moving, collectively, in a certain direction, and get onboard. It is just a matter of being able to tap into that flow, or 'primordial urge' as Jung called it, and move with it.
This is what creativity is all about, and what Creative Wonders represents.
How often is it that you take something as a sign? As a symbolic, haunting, yet very real indication that you should change your behaviour, or at the very least keep it on file for future contemplation. It could be a close brush with death or tragedy, it could be a dream, or deja-vu. It could be reading this article. Inexplicable, external factors influence our behaviour, and cause us to re-evaluate our immediate situation.
Advertising operates along the principle of semiotics. The placement, message and frequency of these signs blend into a part of our heuristic background - an environment cluttered with ads. In the same way, our heuristic interpretation of reality is determined by similar repetitive semiotics.
But it is when these signs resonate with an archetype of the collective unconscious that they become symbolic, and meaningful.
It's a lot to wrap your head around, but there is more.
Keep an eye out for the conclusion of 'Understanding LOHAS advertising' tomorrow.
(continued from Friday's article)
Paradoxically, there is a strong belief in an internal locus of control amongst Conscious Creatives. You, and you alone control your own destiny. Life truly is what you make of it. Those who believe in Health and Sustainability are not Fatalists. They believe in free will, and they believe in the soul.
We attract certain events and people into our lives through the course of our actions and behaviour. If you are open and aware of the signs, then you will see how, ultimately, the universe is moving, collectively, in a certain direction, and get onboard. It is just a matter of being able to tap into that flow, or 'primordial urge' as Jung called it, and move with it.
This is what creativity is all about, and what Creative Wonders represents.
How often is it that you take something as a sign? As a symbolic, haunting, yet very real indication that you should change your behaviour, or at the very least keep it on file for future contemplation. It could be a close brush with death or tragedy, it could be a dream, or deja-vu. It could be reading this article. Inexplicable, external factors influence our behaviour, and cause us to re-evaluate our immediate situation.
Advertising operates along the principle of semiotics. The placement, message and frequency of these signs blend into a part of our heuristic background - an environment cluttered with ads. In the same way, our heuristic interpretation of reality is determined by similar repetitive semiotics.
But it is when these signs resonate with an archetype of the collective unconscious that they become symbolic, and meaningful.
It's a lot to wrap your head around, but there is more.
Keep an eye out for the conclusion of 'Understanding LOHAS advertising' tomorrow.
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