Understanding LOHAS - Synchronicity and the Internal Locus of Control (Part One)

Mike Catherall
A big part of understanding Lifestyles of Health and Sustainability is being open to the idea that everything in this world happens for a reason. There are no coincidences.

You are thinking about someone that you haven't seen in months, the phone rings, and it's him. You finally end a bad relationship and immediately another partner comes into your life. The exact song you are thinking about comes on the radio. You are in a bookstore and the exact book you need falls in your lap.

Synchronicity. Carl Jung saw it as a peek under the curtains into the underlying order of the universe, when no causal connection can be demonstrated between two events, but a meaningful relationship between them exists. In these cases, Jung felt that a wholly different type of principle is operating. The collective unconscious is something we are all connected to, but numb to, from the noise in our media, the poison in our food and our awkward daily mechanical rituals. With enough obligations to keep us occupied we begin to live in a world of heuristics, and take shortcuts with out senses.

Living in a world of heuristics ceases to be living. We shut down, and robotically carry out our lives. The windows of synchronicity close, and our glimpse into the collective unconscious narrows. But every so often we remember to breathe, slow down and reflect, and meaning returns to the course of events happening around us.


Lifestyles of Health and Sustainability (LOHAS) is a belief in the inter-connectedness of global economies, cultures, environments and political systems, but also in the interconnectedness of mind, body and spirit within individuals in order to achieve full human potential. Lifestyles of Heatlh and Sustainability is about opening your eyes and your mind to these events, and processing its meaning.

Think of the breakthrough discoveries that have happened throughout history. Physical theories and laws are continuously being overturned. Copernicus was branded a heretic for his claims that the Earth is not the centre of the universe. They proved the Earth to be round, not flat. Orbits are elliptical. Time is relative. Germs are everywhere. Humans evolved from apes.

These are all radical departures from contemporary thought at the time.

It's the same as being a Conscious Creative. Lifestyles of Heatlh and Sustainability is more than a marketing buzzword for a quarter of a billion dollar industry, it is also an awareness, and acceptance that there is more to life than meets the eye.

To be continued…
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business.

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs. He makes smartphone auto apps as well.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising.

His current clients include mattress Victoria retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and the best Vancouver mattress store, Simmons Mattress Gallery.

Immersion's other clients are: Vancouver West End Real Estate Agent, Anthea Poon, Mountain bike armour for Iron Mountain Wear, Vancouver Baby Photographer, Petite Reverie and Gibsons Bed and Breakfast A Warehouse Hide-A-Way.

To find out more, visit Immersion Creative, or call 604 537 1874.

Mike supports the Earth Rising Foundation and cancer-fighting Radiochemistry as performed by the Lapi Lab.

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