How to have a wonderful 2006

To all the folks who read my articles: Have a wonderful 2006!

Maybe this little statistic will help make it more productive for you.

The Australian Promotional Products Association put out these numbers.

71% of business travelers surveyed at an international airport recently reported having received a promotional product in the last 12 months. Moreover, 33.7% of this group had the item on their person.

Isn’t that something? It gets better.

76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months

In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.

Sure looks like promo products give you far better recall than mass media does, doesn’t it?

As for promo products being carried on their person, I know that the products we make and sell get carried around all the time. See our line of bags at http://www.badlani.com/bags

So, have a great year ahead! I hope our repertoire of products can contribute to making that happen for you.