Spectator Smog Front and Centre Issue at the Beijing Olympics

Mike Catherall
Potential spectators worldwide were advised recently to reconsider traveling to the 2008 Beijing Summer Olympics, if they have a history of heart problems or asthma.

In an interesting twist of events, Dr Michal Krzyzanowski of the World Health Organization recently told BBC that athletes weren’t his major concern.

His worry lay with the spectators traveling to watch the event.

Exposure to high pollution levels could provoke serious problems for those with a history of asthma attacks or cardiovascular problems

The athletes are in top shape and monitored for any medical emergencies with comprehensive health histories on hand. The spectators come in all shapes and sizes, and may have difficulty receiving proper treatment and medicine in the event of an emergency.

Recent media attention surrounding the concerned athletes of the 2008 Olympics, is serving to raise awareness for the local citizens who will continue to breath the toxic air long after the Olympic roar has faded.


The New York Times recently reported that only 1 percent of the country’s 560-million city dwellers breath air considered safe by the European Union.

1 percent.

Chinese cities are among the most polluted in the world. The World Bank states that 16 of the planet’s 20 most polluted cities are found in China. Pollution has made cancer their leading cause of death, and air pollution alone is blamed for hundreds of thousands of deaths each year. (Ministry of Health, 2007)

Humbling statistics.

More important than any gold medal, the 2008 Beijing Summer Olympics have become an impetuous for change and awareness in China, a concept that will continue long after the closing ceremonies.

by Maria Hruschak
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this new Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business. 

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.



Also, unlike other Vancouver advertising agencies, Immersion also has complete access to a fleet of ice cream trucks.



Ice Cream Truck Advertising - for ads they'll chase after.

 To find out more, visit Immersion Creative, or call 604 537 1874.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising. His current clients include Toronto psychologist Donna Ferguson, mattress Vancouver retailer Simmons Mattress Gallery, Victoria mattress retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and companies to help you get a pardon in Canada.