Companies use Optimized Online Media for the Most Effective Search Engine Marketing, SEM, SEO & ROI
Kit Brady
October 15, 2007
By Kit Brady and Tim Townsend
www.OptimizedMediaPlacement.com
The first page of Google is now the holy grail of marketing achievement. It has also become the most competitive battleground for Internet marketers and website optimizers all jockeying for position throught a wide variety of different methods. Some methods work. Some do not. And some like cloaking are considered improper and get your website permanently blacklisted. What the search engine providers ultimately want is for you, the user, to get the most relevant results, not the site that has been optimized with tricks and methodology designed to fool the search engine. The algorithms for detecting the good results from the bad results are continually improving. They are also effective at helping the search engine providers ban misleading marketers from search engine results and closing down websites with Black Hat Optimization.
Google and other search engine companies now employ a team of expert web detectives to flush out and defeat the Black Hat optimizers. If you are unfamiliar with that term you may have already paid a Black Hat optimizer thousands of dollars to optimize your website and had little or short lived results. With many companies frustrated with wasted budgets and poor results from optimization, we are seeing a trend to the natural and pure side of Internet marketing. We refer to this as organic or natural optimization.
Optimized Online Media (OOM) www.optimizedonlinemedia.com is a method that uses only white hat or organic optimization and is quickly emerging as the most efficient method to dominate the highest positions on the search engines without having to pay a monthly fee per term as you would with pay per click. Soon we expect that OOM will be a common acronym like SEM or SEO.
Optimized Online Media leverages syndicated online media to improve search engine results over a broad spectrum of search phrases. The goal is to increase company revenues by driving highly qualified traffic to their websites with as many optimized search phases as possible, not just a few. Since it does produce the most relevant text results, and this is what the web crawlers are looking for, it should never be defeated or banned by the search engine providers. So your SEM campaign has an infinite life and your website will never be banned as a result of tricky optimization.
Optimized Online Media also provides multiple back links to your website which will improve your page ranking. Links to a company website from online articles can take a reader right to your website. Keywords in articles can give you higher rankings and more frequency in Google searches. This method has the three key benefits of: 1) gaining page rank; 2) improving search result position; and 3) driving traffic. Optimized Online Media is proving to be a big advantage to companies seeking more visibility on a wide spectrum of searches and a better ROI from their media or SEO/SEM campaign.
For more information:
Contact Optimized Media Placement
Visit www.OptimizedMediaPlacement.com
A quick reference to some common Internet terms in this article
Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query.
Back links: All the links pointing at a particular web page. Also called inbound links. Inbound links from high-ranking websites can improve a website's page rank.
Black Hat Optimization: Black hat optimizers use tricks such as cloaking to try and fool the search engine crawlers to gain page rank or term rank. Changing algorithms frequently defeats this kind of optimization. Black Hat methods can also get a website permanently blacklisted from search results.
White Hat Optimization: White Hat optimizers employ techniques that are endorsed by the search engines. These techniques give Google and other search engines the honest information they are scanning for and produces the most relevant results for the searcher. Therefore, changing algorithms will not defeat White Hat optimization techniques.
Cloaking: In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. This technique is considered Black Hat and is not recommended.
Pay per Click: System where an advertiser pays an agreed upon cost amount for each click someone makes on a link leading to their web site. This cost is determined through a bidding process for the top keywords. Also known as CPC or PPC.
Crawler: Automated search engine utility that gathers listings ("indexing") by automatically "crawling" the web. A search engine's crawler (also called a spider or robot) finds web pages by following links throughout the web.
Optimized Online Media This method of search engine marketing combines online media distributed through on news portals with organic optimization to achieve high return in a multitude of searches common to the company's product, service or industry.
www.OptimizedOnlineMedia.com
www.OptimizedMediaPlacement.com
www.OptimizedMediaPlacement.com
The first page of Google is now the holy grail of marketing achievement. It has also become the most competitive battleground for Internet marketers and website optimizers all jockeying for position throught a wide variety of different methods. Some methods work. Some do not. And some like cloaking are considered improper and get your website permanently blacklisted. What the search engine providers ultimately want is for you, the user, to get the most relevant results, not the site that has been optimized with tricks and methodology designed to fool the search engine. The algorithms for detecting the good results from the bad results are continually improving. They are also effective at helping the search engine providers ban misleading marketers from search engine results and closing down websites with Black Hat Optimization.
Google and other search engine companies now employ a team of expert web detectives to flush out and defeat the Black Hat optimizers. If you are unfamiliar with that term you may have already paid a Black Hat optimizer thousands of dollars to optimize your website and had little or short lived results. With many companies frustrated with wasted budgets and poor results from optimization, we are seeing a trend to the natural and pure side of Internet marketing. We refer to this as organic or natural optimization.
Optimized Online Media (OOM) www.optimizedonlinemedia.com is a method that uses only white hat or organic optimization and is quickly emerging as the most efficient method to dominate the highest positions on the search engines without having to pay a monthly fee per term as you would with pay per click. Soon we expect that OOM will be a common acronym like SEM or SEO.
Optimized Online Media leverages syndicated online media to improve search engine results over a broad spectrum of search phrases. The goal is to increase company revenues by driving highly qualified traffic to their websites with as many optimized search phases as possible, not just a few. Since it does produce the most relevant text results, and this is what the web crawlers are looking for, it should never be defeated or banned by the search engine providers. So your SEM campaign has an infinite life and your website will never be banned as a result of tricky optimization.
Optimized Online Media also provides multiple back links to your website which will improve your page ranking. Links to a company website from online articles can take a reader right to your website. Keywords in articles can give you higher rankings and more frequency in Google searches. This method has the three key benefits of: 1) gaining page rank; 2) improving search result position; and 3) driving traffic. Optimized Online Media is proving to be a big advantage to companies seeking more visibility on a wide spectrum of searches and a better ROI from their media or SEO/SEM campaign.
For more information:
Contact Optimized Media Placement
Visit www.OptimizedMediaPlacement.com
A quick reference to some common Internet terms in this article
Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query.
Back links: All the links pointing at a particular web page. Also called inbound links. Inbound links from high-ranking websites can improve a website's page rank.
Black Hat Optimization: Black hat optimizers use tricks such as cloaking to try and fool the search engine crawlers to gain page rank or term rank. Changing algorithms frequently defeats this kind of optimization. Black Hat methods can also get a website permanently blacklisted from search results.
White Hat Optimization: White Hat optimizers employ techniques that are endorsed by the search engines. These techniques give Google and other search engines the honest information they are scanning for and produces the most relevant results for the searcher. Therefore, changing algorithms will not defeat White Hat optimization techniques.
Cloaking: In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. This technique is considered Black Hat and is not recommended.
Pay per Click: System where an advertiser pays an agreed upon cost amount for each click someone makes on a link leading to their web site. This cost is determined through a bidding process for the top keywords. Also known as CPC or PPC.
Crawler: Automated search engine utility that gathers listings ("indexing") by automatically "crawling" the web. A search engine's crawler (also called a spider or robot) finds web pages by following links throughout the web.
Optimized Online Media This method of search engine marketing combines online media distributed through on news portals with organic optimization to achieve high return in a multitude of searches common to the company's product, service or industry.
www.OptimizedOnlineMedia.com
www.OptimizedMediaPlacement.com
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