PUSHING THE PARTY LINE AT WAL-MART
Robert Greenwald's documentary "Wal-Mart: The High Cost of Low Price," has the company scrambling to make sure all employees know the “right response” to the film. A two-page "script" has been given to store managers with instructions to read it to workers, along with a warning that critics are out to get them. The documentary focuses on Wal-Mart's negative impact on workers, communities and small businesses.
The documentary has received generally positive reviews from film critics since its premiere as part of “Higher Expectations Week,” a series of anti-Wal-Mart activities held across the country November 13-19. The film opened nationwide just in time for the official start of the holiday shopping season.
Greenwald told the Los Angeles Times that he was surprised Wal-Mart would go to the trouble, especially after previously releasing a 10-page media kit attacking the film.
In an interview with the newspaper, Greenwald said, "The fact that they would call a meeting to tell their employees how to respond struck me as somewhere between brainwashing and foolishness. People see a movie and decide what they're going to think."
Source: Teamsters