1010-asia.com provides a peep into the Digital Wonderland
Ritesh Raj Gupta
September 11, 2007
New Delhi 3rd September, 2007 - 141Sercon, the newly formed activation brand from the BatesAsia family today announced the launch of 1010, the group’s first ever comprehensive digital initiative. Embarking on the philosophy of ripples of change, 1010 provides its clients and partners a unique approach of thinking beyond the obvious and translating the fundamentals into the strongest possible interactive communication solutions.
The new site, corporate identity and the logo created by in-house power idea creators http://www.1010-asia.com is set to go live on 4th September. The logo is symbolic of the aggregated thoughts that transform to leverage peoples’ passion for great ideas.
www.1010-asia.com is a unique digital adaptation of self discovery and has been inspired by the famous fable Alice in Wonderland. It is a fantasy trail that allows one to wander down the Rabbit Hole, explore the hidden facts and unravel the myths underneath. Treated through animated characters, the portal demonstrates the agency’s strong combination of creative and strategic capabilities and expertise in an unanticipated manner.
Commenting on the launch, Ajit Narayan, In-house Digital Guru said, “1010 is symbolic of the fact that while media vehicles change, communication is about understanding the underlying human intentions and emotions and not about media, or technology. 1010 is the code that drives digital and the portal is a Wonderland where without a twist, life seems so boring. Since there are times when one wanders into reality, we have woven both the spaces to portray wedge in all our souls.”
The power of perspective and realm of ideas helps 1010 face the litmus test and decipher the patterns in complex consumer mind space and drive communication and consumer engagement through the digital medium. This initiative combines campaign management with advanced analytics to assist in designing, sending and analyzing communication programmes. With this new initiative one can expect more enhancements to come as the platform and channels of communications continue to constantly change and evolve.
1010 capabilities will comprise of online consulting services and technologies to many of the world's top brands, assisting them in becoming more targeted and measurable in their global marketing activities. The applications cover a vast range of services from online branding, email marketing, digital CRM, corporate website consulting and development, and search engine marketing to media tool development and deployment, response and campaign management, content aggregation, blogging, pod casting.
Added Vijay Singh, Managing Director 141 Sercon, “1010 is an evolution in today’s era and its launch demonstrates our capabilities of riding the digital curve. The futuristic capability of ‘discovering’ beyond allows us to exploit the medium differently. Our offering of an integrated communication module will go a long way in streamlining the seamless online and offline integration of the client’s advertising requirements and we are extremely delighted to launch this initiative which is just the first kilometer in the digital Wonderland.”
Positioning themselves as the empowered change agents who try to figure out the cause of change, need for change and manner of change, 1010 will endeavour to be the catalyst of influencing the change. Translating this experience will be a new dimension to the ATL way of thinking and together with Strategic Planning, this is a domain that goes way beyond just the advertising communication services which will be the cutting edge for 1010.
A significant portion of the consumers that most brands target engage themselves with the digital medium. The opportunity is in creating rewarding interactions with these consumers and fuel the amplification of their experiences to a larger audience, and in the process build a loyal community of consumers (read brand advocates).1010 hopes to combine its deep understanding of the digital medium and its ability to generate engaging communication ideas to create and manage ripples for its client brands”, said Rajesh Ghatge, Executive Director 141Sercon.
Ajit Narayan has also created a blog www.letroudelapin.typepad.com. This is the piece which will echo his thoughts, domain influences and trends observed in the Digital mediascape. Le trou de lapin is French for the Rabbit Hole.
This strategic initiative comes on the heels of other developments of 141Sercon and is part of the expansion plans to establish a larger presence to address the requirements of its existing and prospective clients. 1010 aims to be a large and strong Digital Network in Asia and has substantial plans to spearhead the Bates Asia Digital initiative in the region.
About 141Sercon:
141Sercon has been the outcome of the coming together of tow of the largest activation networks in Asia, SERCON and 141 Worldwide. The combined entity is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP – World leaders in marketing communications.
141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, it’s environs, it’s customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions provider across Asia.
The new site, corporate identity and the logo created by in-house power idea creators http://www.1010-asia.com is set to go live on 4th September. The logo is symbolic of the aggregated thoughts that transform to leverage peoples’ passion for great ideas.
www.1010-asia.com is a unique digital adaptation of self discovery and has been inspired by the famous fable Alice in Wonderland. It is a fantasy trail that allows one to wander down the Rabbit Hole, explore the hidden facts and unravel the myths underneath. Treated through animated characters, the portal demonstrates the agency’s strong combination of creative and strategic capabilities and expertise in an unanticipated manner.
Commenting on the launch, Ajit Narayan, In-house Digital Guru said, “1010 is symbolic of the fact that while media vehicles change, communication is about understanding the underlying human intentions and emotions and not about media, or technology. 1010 is the code that drives digital and the portal is a Wonderland where without a twist, life seems so boring. Since there are times when one wanders into reality, we have woven both the spaces to portray wedge in all our souls.”
The power of perspective and realm of ideas helps 1010 face the litmus test and decipher the patterns in complex consumer mind space and drive communication and consumer engagement through the digital medium. This initiative combines campaign management with advanced analytics to assist in designing, sending and analyzing communication programmes. With this new initiative one can expect more enhancements to come as the platform and channels of communications continue to constantly change and evolve.
1010 capabilities will comprise of online consulting services and technologies to many of the world's top brands, assisting them in becoming more targeted and measurable in their global marketing activities. The applications cover a vast range of services from online branding, email marketing, digital CRM, corporate website consulting and development, and search engine marketing to media tool development and deployment, response and campaign management, content aggregation, blogging, pod casting.
Added Vijay Singh, Managing Director 141 Sercon, “1010 is an evolution in today’s era and its launch demonstrates our capabilities of riding the digital curve. The futuristic capability of ‘discovering’ beyond allows us to exploit the medium differently. Our offering of an integrated communication module will go a long way in streamlining the seamless online and offline integration of the client’s advertising requirements and we are extremely delighted to launch this initiative which is just the first kilometer in the digital Wonderland.”
Positioning themselves as the empowered change agents who try to figure out the cause of change, need for change and manner of change, 1010 will endeavour to be the catalyst of influencing the change. Translating this experience will be a new dimension to the ATL way of thinking and together with Strategic Planning, this is a domain that goes way beyond just the advertising communication services which will be the cutting edge for 1010.
A significant portion of the consumers that most brands target engage themselves with the digital medium. The opportunity is in creating rewarding interactions with these consumers and fuel the amplification of their experiences to a larger audience, and in the process build a loyal community of consumers (read brand advocates).1010 hopes to combine its deep understanding of the digital medium and its ability to generate engaging communication ideas to create and manage ripples for its client brands”, said Rajesh Ghatge, Executive Director 141Sercon.
Ajit Narayan has also created a blog www.letroudelapin.typepad.com. This is the piece which will echo his thoughts, domain influences and trends observed in the Digital mediascape. Le trou de lapin is French for the Rabbit Hole.
This strategic initiative comes on the heels of other developments of 141Sercon and is part of the expansion plans to establish a larger presence to address the requirements of its existing and prospective clients. 1010 aims to be a large and strong Digital Network in Asia and has substantial plans to spearhead the Bates Asia Digital initiative in the region.
About 141Sercon:
141Sercon has been the outcome of the coming together of tow of the largest activation networks in Asia, SERCON and 141 Worldwide. The combined entity is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP – World leaders in marketing communications.
141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, it’s environs, it’s customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions provider across Asia.
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