Strategies To Make LinkedIn SEO Friendly

These days, when it comes to getting your business or brand noticed, social networking websites are definitely the way to go. LinkedIn is fast becoming one of the most popular ways for businesses to connect with each other and the public but, as it is much harder to make connections here than on any other networking website, most people tend to neglect it for SEO. It is, however, possible to make your LinkedIn profile SEO friendly, and here´s how:

LinkedIn Profile Name

When creating a LinkedIn profile for your business or brand, one of the first things you should do is choose an appropriate SEO name for your page. It is important to ensure that your profile name matches exactly or closely to your business or brand name.

SEO Link Usage

LinkedIn allows you to add up to 3 links in your profile, so be sure to make effective use of them for SEO. Instead of using the generic "My Website" and "My Blog" choices that are pre-loaded for you, choose the "Other" pop up and type in some keywords that go with the link you are posting, such as to your website, blog and other social media profiles.

Keyword Rich Text

In the summary section of your LinkedIn profile, ensure that you use some of your better ranking keywords to boost your SEO. When writing, it is important that your text flows naturally so, to prevent your hard SEO work from being labeled spam, don´t use a keyword more than twice.

Promote Social Media Profiles

On LinkedIn, it is possible to import summaries of your latest blogs from Word Press and other free blogging software. You can also add a Twitter feed that will enable your status updates to be cross-posted to both profiles. Not only are these links highly beneficial for SEO, they will raise awareness of your blogs and other text-based sites.

LinkedIn URL

A lot of people are not actually aware of this nifty little SEO feature, but it is actually possible to edit the public profile URL of your business´ LinkedIn profile. In making sure that your URL reflects your business or brand name, you can help to boost your SEO results.

Professional Headline

This is text that appears directly underneath your profile name, and it is an area that can be highly beneficial for your SEO. This section is intended for describing your business, so use some of your more popular SEO keywords.

It is no longer enough to just have a LinkedIn profile – these days, having an effective SEO strategy in place is paramount in attracting traffic to your website and, therefore, boosting your sales. As LinkedIn ranks so well in Google, it makes sense to make your profile SEO friendly.

This useful article is shared by John K. Taylor on behalf of Infinite IT Solutions, is a SEO Company in Melbourne. They also offer web services like online marketing, web development, graphic design and Website Design in Melbourne.