Communication can be considered as the bloodline to an organization because it is the most important aspect of any organization. In comparison to the human body blood is the fluid of life. A major function of the bloodline in the human body is to transport oxygen to the major organs and carbon dioxide from body tissue to the lungs. Blood is also the fluid of growth and health. If the bloodline is constricted or stops completely and organs of the body will eventually began to shut down and stop functioning properly. In the same way communication is the process that links the individual, the group, and the organization together. If an organization has a breakdown in communication the system as a whole can be in danger. For example, a principal decides to implement a new strategic reading program for his school. He looks at the data and realizes that the program will work excellent with the curriculum that’s already in place. He tells all of the English teachers to incorporate the new program into their lesson plans, but he never clearly explains in detail the new program to them. If the principal fails to communicate the details clearly to the staff, the plan will have a strong chance of being unproductive or failing because of the lack of the communication from the principal to the rest of the staff.
A form of communication that is very popular is called grapevine communication. Grapevine communication applies to all informal communication including institutional information that is communicated verbally between employees and people within the community. Grapevine communication is very vital within the organization because it can keep subordinates informed about important organizational matters, it can give school administrators insights into subordinates attitudes and can proved subordinates with a safety vale for their emotions. Another important quality of grapevine communication is that it helps builds morale by carrying the positive comments people make about the school district or organization.
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