ClickandBuy Interview With Jamy Nigri and Stuart Ginsberg -Pt.1

Online payment specialist ClickandBuy LLC has offices in New York , London , Zug , Switzerland , Cologne , Germany and India . The company offers an advanced Internet payment and billing system. Their product is considered a full-service solution for e-payments, with an emphasis on the more complex offerings of digital assets.

As an ASP solution, ClickandBuy can support the most flexible possible offers. Merchants can present such diverse offers from subscription (user can upgrade/downgrade their selection themselves), Pay Per View (streaming or Video on Demand), Pay per Time (access to digital assets for any period of time the merchant chooses), affiliate offers (large membership groups like Costco or AAA can receive special pricing) and micro payments for single downloads. All of these offers are supported across 40+ different localized payment types world wide, including of course the common debit and credit payment options.

The system is simple to use, very inexpensive for merchants (low fees) and offers easy to understand client account statements.

First launched in Germany in late 1999 , the company is a household name throughout Europe . In addition to standard credit/debit, ClickandBuy specializes in ‘localized’ currencies and language support. Considering that only 30% of EU citizens use credit cards online, localized currencies are a key pillar in any online eCommerce strategy. ClickandBuy’s growth has been explosive, as seen by the recent investment of such institutional investment firms like Intel Capital. In FY07 alone ClickandBuy is adding 50 more payment types and 30 more countries across South America and Asia to add to the US market growth.

This interview is with Vice President of New Media Jamy Nigri and Stuart Ginsberg from ClickandBuy’s public relations department.

(Q) What can ClickandBuy merchants sell online? Digital content and services.

Anything. Although we started in the area of digital content, we are starting to move into the hard goods area.

(Q) From a merchant point of view, why should I be using ClickandBuy for online sales of my products?

ClickandBuy allows more ways to pay than any other company. Quite simply, enabling more payment types allows more ways for an online consumer to purchase and enables merchants to make more revenue through eCommerce. The key to ClickandBuy is that we enable incremental non-cannibalized revenue in existing markets while seamlessly allowing merchants to expand internationally via our multi language/currency platforms. Behind this functionality we combine an event driven, sophisticated fraud engine with the industry’s only multi lingual Contact Center . We like to call it combining high tech plus high touch!

As a full service ASP, ClickandBuy provides more than payment processing. We help companies with live customer care, access control multicurrency as well as provide our patented active fraud server. ClickandBuy, which offers multiple payment options, multiple currencies and multiple languages, is easy to implemented and can be used within hours and not days. Our payment methods are flexible and include ways for the consumer to pay for goods and services online in a quick and easy manner.

(Q) Are all purchases made in real time and is there the possibility of chargebacks?

We offer all of the common payment types in real time. For instance, a game merchant, through ClickandBuy, can provide in game payments where the consumer continues to buy new weapons or virtual coins without ever leaving the game. It depends on what the merchant wants to do. An added value to ClickandBuy’s is that we also offer localized payment types that can only be processed in coordination between a sophisticated fraud server and Contact Center . Some of these payment types, due to the very nature of their characteristics are post paid payment types. While there is always a possibility of charge backs due to the varied types of charge back possibilities, in EU alone ClickandBuy maintains an overall charge back rate of around 1%, with the industry norm being near 8%!

(Q) US online merchants are a bit different than their European competition. U.S. merchants are used to convenience and multiple payment options. I’ve heard ClickandBuy referred to as basally a “plug and play” system which is what US merchants will most likely require. Is your system as easy as it sounds, where a merchant can add it to their web operation and instantly offer new methods of payment to their clients?

ClickandBuy is the easiest way for a merchant to quickly offer multiple payment methods (domestic or internationally) within whatever technical confines a merchant may operate, all with global Contact Center support at no additional cost! We accommodate “plug and play” type functionality that simplifies a merchant’s life! For global brands that have tighter restrictions on how their brand translates into the buying experience, we customize the experience so that the consumer stays within the ‘brand experience.’ When you become a ClickandBuy client, you are free to focus on your core business.

(Q) How many online merchants do you now have using ClickandBuy?

Over 8,000 merchants

(Q) Is there any close competition to ClickandBuy’s online payment service? Who?

Yes, PayPal.

(Q) As a brand new ClickandBuy merchant entering your market, what size consumer base of clients can I expect will be shopping my merchandise?

We have close to nine million subscribers who use ClickandBuy internationally.

(Q) I understand Apple iTunes is a ClickandBuy merchant. That is a huge online operation. Out of all the payment processors, why did Apple iTunes chose you? What advantages do you offer to them?

Apple iTunes chose us over our competitors in Europe due to the fact that we offer over 40 different localized European payment methods that are essential to eCommerce success. Since credit cards are not that popular in Europe (only 30% of all Europeans use credit cards), Apple iTunes needed a payment system that would maximize the buying opportunities of digital assets. Between localized payment methods and the ability to bill content to one’s home telephone number, we bring more commerce opportunities to Apple iTunes than any other provider. To highlight this point, France has Carte Bleue, which is more popular than American Express. If companies, such as Apple only offer Visa, Mastercard or American Express, then they are missing millions of European consumers.

Continued…

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