Cal Ripken Cards to Be Part of Hotel Promotion
Rich Mueller
March 30, 2007
Cal Ripken seems to be even more popular in retirement than he was as a player. The new Hall of Famer has just signed a deal to represent Holiday Inn with baseball fans and sports card collectors reaping some benefits as part of the deal.
If you''re on the road and get that "I need a baseball card fix", you might want to consider checking in for the night. As part of a promotional campaign featuring Ripken this spring, the Holiday Inn chain will be giving away cards and access to Major League Baseball's game day audio feeds on its high speed internet service.
From May 31st to July 31st, two million packs of Upper Deck baseball cards will be distributed to Priority Club Rewards Members who stay at a Holiday Inn hotel in the US or Canada. Each pack will contain a Cal Ripken, Jr. baseball card with promotional code, which recipients can enter online to play Instant Win games and register for the Grand Prize sweepstakes. Instant Win prizes include signed items from Upper Deck, autographed Cal Ripken, Jr. merchandise, free stays at Holiday Inn and Priority Club Rewards points. Grand Prize winners will receive two tickets to the 2007 World Series, roundtrip airfare, hotel accommodations, and incidentals.
Throughout the entire Major League Baseball season, Holiday Inn guests will receive free access to MLB.com Gameday Audio(TM). By logging into Holiday Inn's free high-speed Internet service and connecting through the brand's virtual concierge service -- eHost-- guests will be able to listen to 2007 regular and postseason MLB games live. And for fans who want to connect with other fans while watching their favorite team, select Holiday Inn hotels will host MLB viewing parties throughout the season.
Ripken is managed by 16W Marketing, who negotiated the deal on his behalf, and will be featured in "Look Again" TV, print and online advertisements this spring as well as in-hotel and online promotions throughout the baseball season.
"My lifestyle requires me to be on the road non-stop, so working with Holiday Inn is a natural fit for me because I'm always looking for a comfortable, familiar environment where I can relax, exercise, and conduct business meetings. Plus, the Priority Club Rewards loyalty program provides access to great experiences including a Major League Baseball auction where you can bid on tickets to the World Series," Ripken said.
A national study conducted by Scarborough Research found that more than six in ten Holiday Inn guests (13.5 million) are self-identified MLB fans. Additionally, MLB
ballpark attendees comprise approximately one quarter (24%) of Holiday Inn guests and account for more traffic to Holiday Inn hotels than attendees of any other sport.
If you''re on the road and get that "I need a baseball card fix", you might want to consider checking in for the night. As part of a promotional campaign featuring Ripken this spring, the Holiday Inn chain will be giving away cards and access to Major League Baseball's game day audio feeds on its high speed internet service.
From May 31st to July 31st, two million packs of Upper Deck baseball cards will be distributed to Priority Club Rewards Members who stay at a Holiday Inn hotel in the US or Canada. Each pack will contain a Cal Ripken, Jr. baseball card with promotional code, which recipients can enter online to play Instant Win games and register for the Grand Prize sweepstakes. Instant Win prizes include signed items from Upper Deck, autographed Cal Ripken, Jr. merchandise, free stays at Holiday Inn and Priority Club Rewards points. Grand Prize winners will receive two tickets to the 2007 World Series, roundtrip airfare, hotel accommodations, and incidentals.
Throughout the entire Major League Baseball season, Holiday Inn guests will receive free access to MLB.com Gameday Audio(TM). By logging into Holiday Inn's free high-speed Internet service and connecting through the brand's virtual concierge service -- eHost-- guests will be able to listen to 2007 regular and postseason MLB games live. And for fans who want to connect with other fans while watching their favorite team, select Holiday Inn hotels will host MLB viewing parties throughout the season.
Ripken is managed by 16W Marketing, who negotiated the deal on his behalf, and will be featured in "Look Again" TV, print and online advertisements this spring as well as in-hotel and online promotions throughout the baseball season.
"My lifestyle requires me to be on the road non-stop, so working with Holiday Inn is a natural fit for me because I'm always looking for a comfortable, familiar environment where I can relax, exercise, and conduct business meetings. Plus, the Priority Club Rewards loyalty program provides access to great experiences including a Major League Baseball auction where you can bid on tickets to the World Series," Ripken said.
A national study conducted by Scarborough Research found that more than six in ten Holiday Inn guests (13.5 million) are self-identified MLB fans. Additionally, MLB
ballpark attendees comprise approximately one quarter (24%) of Holiday Inn guests and account for more traffic to Holiday Inn hotels than attendees of any other sport.
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