Tourism Economy of Virginia
Dr Surendra Bhakta Pradhanang
April 23, 2011
Tourism economy concerns mainly with marketing plan and government economic policy.A new marketing investment has been planned in Virginia. Virginia is for Lovers –Lovers for Nature – in natural world. The Government officials stated that tourism generates almost $ 18 billion in revenue income, supports 204,000 jobs and provides $1.2 billion as state and local taxes to Virginia that shows significant tax revenue too.
Every dollar or rupee when we spend in tourism marketing generates $ 5 or Rs 5 in return. It is proportional ratio as 1:5 – the multiplier effect in economy in return. The new investment in tourism marketing is a step in the right direction that attracts visitors to the commonwealth at a larger extent. Basically, it is a good return in investment on tourism.
Tourism is an instant revenue generator for Virginia which shows the smartest investment. Every nook and corner of Virginia calls upon visitors for benefiting and traveling. That is why domestic and international tourists are more attracted to Virginia.
On media communication, the new TV commercial broadcasting or telecasting is possible as best investment for tourism marketing in terms of effective and modern economic development tool in Virginia. It will carry out tourism market that will reach 15 million consumers around the U.S.A.On spring and summer vacations, tourists can enjoy Virginia by planning for travel and tour. For tourism destinations promotion, TV advertising is most appropriate to communicate travelers. Virginia is unexplored. It has had virgin land for tourists and ideal place for loved ones to connect with friends and sight seeing environment.
Virginia tourism authority highlights vacation destinations with beaches, outdoor recreation, amusement parks, scenic drives, museums, wineries and state and national parks. Virginia located within a day´s drive or less of 60 percent of the U.S.population, is full of pleasure and adventure travel.
The Virginia Tourism Corporation has planned for leveraging the television advertising in partnership with the Williamsburg Area Destination Marketing Committee, Virginia Beach and Luray Caverns to increase reach to almost 15 million population or travelers in New York, Baltimore, Philadelphia, Washington, D.C., Raleigh-Durham, N.C., Cincinnati, Columbus, Ohio and Cleveland.
Besides, BCF, the Virginia Tourism Corporation´s advertising agency focused on Virginia Beach would create or hold the commercial advertising including film, photography and postural sites information. The website has been created as www.virginia.org/LOVE to tourists. The outdoor recreations such as historic sites, beaches, amusement parks, motorsports and wineries are best to international and domestic tourists. The travel planning sites of Virginia are generally watched by 6 million visitors annually and also followed by social media such as Facebook and Twitter.
Considering the tourism economy and its importance to the national economy, we should follow up some basic backgrounds as guiding principles:
The super tourist service or customer service is to be provided by each organization or individual tourism entrepreneur showing ability to consistently and constantly maintain standard of services.
On the tourism business, the reward for services or efforts will be loyal customers who return from time to time and again and again to buy preferred product or visit tourism destinations.
For earning customer´s repeat tourism business, we must pay attention to four considerations such as attitude, consistency, service and teamwork.Actually, attitude in tourism service industry is everything that leads prosperity after prosperity.
We serve our valued customers and we provide excellent service to them. With a positive attitude and sincere desire to serve customers, we earn loyalty of our customers and due respect of our teammates.
As our concluding notes, we must take in our mind the following points of practice:
1. We ought to think over Identify why customer service is beneficial to our tourism business and social community.
2. Identify and seek practice positive behaviors and correlations to enhance customer service skills.
3. Learn and activate to treat our co-workers as our internal customers.
4. Provide front-line employees´ confidence and support that they require as host.
5. Follow up by leading appropriate examples in tourism service industry.
Every dollar or rupee when we spend in tourism marketing generates $ 5 or Rs 5 in return. It is proportional ratio as 1:5 – the multiplier effect in economy in return. The new investment in tourism marketing is a step in the right direction that attracts visitors to the commonwealth at a larger extent. Basically, it is a good return in investment on tourism.
Tourism is an instant revenue generator for Virginia which shows the smartest investment. Every nook and corner of Virginia calls upon visitors for benefiting and traveling. That is why domestic and international tourists are more attracted to Virginia.
On media communication, the new TV commercial broadcasting or telecasting is possible as best investment for tourism marketing in terms of effective and modern economic development tool in Virginia. It will carry out tourism market that will reach 15 million consumers around the U.S.A.On spring and summer vacations, tourists can enjoy Virginia by planning for travel and tour. For tourism destinations promotion, TV advertising is most appropriate to communicate travelers. Virginia is unexplored. It has had virgin land for tourists and ideal place for loved ones to connect with friends and sight seeing environment.
Virginia tourism authority highlights vacation destinations with beaches, outdoor recreation, amusement parks, scenic drives, museums, wineries and state and national parks. Virginia located within a day´s drive or less of 60 percent of the U.S.population, is full of pleasure and adventure travel.
The Virginia Tourism Corporation has planned for leveraging the television advertising in partnership with the Williamsburg Area Destination Marketing Committee, Virginia Beach and Luray Caverns to increase reach to almost 15 million population or travelers in New York, Baltimore, Philadelphia, Washington, D.C., Raleigh-Durham, N.C., Cincinnati, Columbus, Ohio and Cleveland.
Besides, BCF, the Virginia Tourism Corporation´s advertising agency focused on Virginia Beach would create or hold the commercial advertising including film, photography and postural sites information. The website has been created as www.virginia.org/LOVE to tourists. The outdoor recreations such as historic sites, beaches, amusement parks, motorsports and wineries are best to international and domestic tourists. The travel planning sites of Virginia are generally watched by 6 million visitors annually and also followed by social media such as Facebook and Twitter.
Considering the tourism economy and its importance to the national economy, we should follow up some basic backgrounds as guiding principles:
The super tourist service or customer service is to be provided by each organization or individual tourism entrepreneur showing ability to consistently and constantly maintain standard of services.
On the tourism business, the reward for services or efforts will be loyal customers who return from time to time and again and again to buy preferred product or visit tourism destinations.
For earning customer´s repeat tourism business, we must pay attention to four considerations such as attitude, consistency, service and teamwork.Actually, attitude in tourism service industry is everything that leads prosperity after prosperity.
We serve our valued customers and we provide excellent service to them. With a positive attitude and sincere desire to serve customers, we earn loyalty of our customers and due respect of our teammates.
As our concluding notes, we must take in our mind the following points of practice:
1. We ought to think over Identify why customer service is beneficial to our tourism business and social community.
2. Identify and seek practice positive behaviors and correlations to enhance customer service skills.
3. Learn and activate to treat our co-workers as our internal customers.
4. Provide front-line employees´ confidence and support that they require as host.
5. Follow up by leading appropriate examples in tourism service industry.
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