California Franchise Owner Named Executive Marketing Chairperson for PODS Enterprises, Inc.

Steve Yapp, owner of three California PODS® franchises in Ventura, Santa Barbara and San Luis Obispo serves as chairman on national marketing committee for one of the largest moving and storage company´s in the U.S.

(VENTURA, Calif.) – Steve Yapp is not your ordinary businessperson. He has a penchant for marketing and branding and is passionate about PODS®, never missing a chance to state "PODS is the best moving and storage idea, ever!™"

Yapp opened his first PODS franchise in Ventura, Calif. in 2005, followed by PODS Santa Barbara and PODS San Luis Obispo. In each county, Yapp personally commits to helping local communities by donating time, resources, logistics and services of PODS® containers to countless nonprofit organizations.

Having served on the PODS Enterprises, Inc. sales and marketing committee for the past five years, Yapp was recently elected as chairperson of the committee.

"I approach this position with a lot of passion and commitment," Yapp says. "It is an awesome responsibility to chair a committee that is directly responsible for the creation and implementation of PODS brand-building efforts."

The committee serves as the voice of more than 159 PODS franchises, working directly with corporate marketing and sales teams to ensure the right programs are created and implemented for growth.

About PODS Enterprises, Inc.

Founded in 1998, PODS Enterprises, Inc. currently provides moving and storage services to more than 245 million consumers in 48 U.S. states, Canada, Australia and the United Kingdom through its company-owned and independent franchise network. To date, the PODS network has completed more than 300,000 long-distance relocations, exceeded 1,600,000 deliveries and has more than 141,000 PODS® containers in service.

PODS® secure containers are constructed of a steel frame and are available in three sizes: approximately 7-by-7-8 feet, 8-by-8-by-12 feet and 8-by-8-by-16 feet. The 12- foot and 16-foot containers have been tested to withstand winds of more than 110-mph when partially loaded. For more information, go to: www.mylocalpods.com.

Tina Vervoorn

Consortium Media's Five Pillars of Marketing Success©

Today´s media world is complex. Consortium Media Services (CMS) navigates and saves clients money with our unique 5 Pillars of Marketing Success© - a blend of advertising, public relations, promotions, social and web integration and creative to build names into breakaway brands that are leaders in their respective category.

Advertising
The 20-year history of Consortium Media Services allows for preferred media and non-profit rate structures that are legendary. We literally save our clients thousands of dollars on media costs. In addition, our work with many non-profits, including the Ventura Music Festival, have resulted in hundreds of thousands of dollars of in-kind promotional coverage in local target markets areas.

Promotions
CMS has worked with the L.A. Dodgers, Albertsons, McDonald´s and other high profile firms in various charitable and retail programs. One of CMS´s most successful assets, promotions, will bring speed to timelines as additional awareness is built faster to clients through promotion and marketplace partnerships.

Public Relations
The Public Relations Division at CMS has consistently delivered many articles and managed press relations for numerous companies. Our "good news" approach delivers results and effectiveness. Over the past 11 years, CMS has developed solid relationships with key publishers, editors and reporters in Ventura County and throughout Southern California.

Web Integration and Social Media:
CMS maintains and builds increased brand consistency in our web programs and has designed and integrated electronic components into many traditional media programs. Our latest design, Grossman Imaging Centers website, reflects its new iconic materials, brochures and folders and properly reflects the company´s commitment to excellence.

Creative
At CMS, our Creative Services Department is intimately tied to brand work, using all the various disciplines that make us an effective media management company on every level with the ability to carry out an exciting, sustained brand awareness campaigns.

About the CMS Team
Denise Bean-White, President / CEO
Denise has 30 years of hands-on experience in direct mail, newspaper, radio, network television and station management. Her trend analysis, brand work, and work stratagem media packaging delivers outstanding and cost effective results. She is dedicated to her client´s success. Denise is responsible for developing branding and marketing strategies and maintaining client relations.

Jennifer Curtis, Senior Vice President / General Manager
Jennifer´s diverse background includes 16 years of experience in marketing management and graphic design with work in the video game industry and with Paramount Studios. Jennifer´s strength lies in her ability to create branding that translates seamlessly through a variety of media. Jennifer is analytical and multifaceted: able to write copy, direct production, and manage multiple projects simultaneously. She assists with executive management and in maintaining client relations.

Tina Vervoorn, Public Relations Manager
Tina has more than 10 years of experience working as a journalist, editor, photographer and designer for a major newspaper. At CMS, she maintains positive relationships with local and national media outlets and crafts enticing press releases and supporting documents to ensure optimal coverage in various media. Tina is responsible for all public relations efforts, original blog writing and publicity with the media.

Adrienne Stephens, Public Relations Correspondent
Adrienne has more than 9 years of experience working the public relations and communications fields. Having previously handled communications strategies for a commercial real estate firm and economic development agency, Adrienne brings a strong business background to CMS. Adrienne assists with the CMS PR department with writing, client communication and public relations duties.

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