How Cool Is Richard Branson?
Mike Catherall
February 09, 2007
The guy rules. First he makes himself a billionaire through edginess and irreverence and stomping around where his conservative competition dare not tread with Virgin, then, he’s off to save the world.
Today he announced a $25 million reward to anyone who can come up with a way to stop global warming.
Money is a great motivator and $25 million is a good chunk of change.
During World War II there was a race against time to build the atom bomb. The most brilliant scientists in the world were working on a death machine. It’s very ironic, but the way of the world, smart people usually go where the money is, after all, it’s rather smart to make money.
Today the top minds are lured into weapons and pharmaceuticals. There just isn’t the funding behind philanthropic causes. Until now.
It would be amazing to see a think-tank start up with only this prize in mind. The top scientists, lawyers, politicians, writers and businessmen joining forces with $25 million flashing like dollar signs in their eyes. They could make it into a reality show.
Either way, Richard Branson’s pledge has probably caught the imagination of many an inventor and entrepreneur and it is only a matter of time before we see some radical solutions pop up.
What a guy. PR stunt or no, it’s a pyramid-worthy way of securing his dominion in this lifetime.
Today he announced a $25 million reward to anyone who can come up with a way to stop global warming.
Money is a great motivator and $25 million is a good chunk of change.
During World War II there was a race against time to build the atom bomb. The most brilliant scientists in the world were working on a death machine. It’s very ironic, but the way of the world, smart people usually go where the money is, after all, it’s rather smart to make money.
Today the top minds are lured into weapons and pharmaceuticals. There just isn’t the funding behind philanthropic causes. Until now.
It would be amazing to see a think-tank start up with only this prize in mind. The top scientists, lawyers, politicians, writers and businessmen joining forces with $25 million flashing like dollar signs in their eyes. They could make it into a reality show.
Either way, Richard Branson’s pledge has probably caught the imagination of many an inventor and entrepreneur and it is only a matter of time before we see some radical solutions pop up.
What a guy. PR stunt or no, it’s a pyramid-worthy way of securing his dominion in this lifetime.
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