Staging Diva Graduate Proves One Room Can Make all the Difference
Debra Gould
December 07, 2010
Her staging business Brown Butterfly Interiors is based in Bay Head, New Jersey where Lisa is really leaving a mark as she proves the value of staging. In fact, she has recently been asked to put together a proposal for the public library system to educate people about what home staging is and how important it is when selling a home.
She´s also teaching the market about the power of decorating a home to sell through her own projects like a 3 bedroom townhouse she recently staged that had sat on the market for 6 months before she got involved.
It was a bit of a mystery to everyone involved as to why the home wasn´t selling. It was priced properly for the area and was being viewed on a regular basis through several open houses.
The homeowners called Lisa after visiting her website. They told her they were stumped. They had done some staging on their own and they actually had done quite a good job, according to Lisa. She writes, "They followed the basic rules: the home was clean, depersonalized and decluttered. Except for one spare bedroom."
That spare bedroom had become a mess.
It had a bed in it but it was covered with clothes. The opposite end of the room had a small cluttered desk that was serving as a make-shift home office. The room was being used as a catch-all while the owners were packing.
Lisa´s clients didn´t have any children but they were living in a home suitable for a family. Using what she learned from her home staging training, Lisa staged the room for a little girl.
"I told the couple to trust me," writes Lisa. "Everything was purchased at Target for under $100 and could be returned since no one was going to be using it. We put a gallon of paint on the walls and used furniture they already had."
As a result, the homeowners received two offers at the next open house; both families with little girls. Lisa was able to prove that not only staging, but staging every room of a house is imperative to sell quickly.
Many people look for a house to buy with their kids in tow. Imagine the emotional power of having your child run into a room in a house you´re thinking of buying saying, "Mommy, can this be my room?"
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