Real Estate Agents are Not Necessarily Realtors

Debra Gould
It may surprise you to know that real estate agents aren´t always realtors. That´s why I wanted to make the distinction between the two in the Home Staging Glossary by Staging Diva. If you look closely, you´ll see that Realtor has a ® symbol after it – an important detail to note.

The entry in the glossary for Realtor® reads: People often assume that the term realtor can be used interchangeably with real estate agent. REALTOR® is actually a registered trademark of the National Association of REALTORS(NAR) and only their members can properly be referred to as a REALTOR®.

If you´re using the word realtor in your website content, you can get in trouble because it is a trademarked phrase. When you make mention of a real estate agent and you know they are, in fact, a REALTOR® then you must type the word in capital letters with the ® symbol after it.


There are lots of great tidbits of information like this in the Home Staging Glossary by Staging Diva. Please take a few minutes to peruse some of the entries there. You won´t find strict dictionary-type definitions. Instead I´ve tried to breathe more life into each entry by adding tips or a link to an article on the subject.

Your suggestions for new additions to the Staging Glossary are especially welcome as it´s hard for me to think of all the terms you might like more information on by myself.

Home staging expert Debra Gould created the Home Staging Glossary by Staging Diva. If you hear a phrase or term related to the home staging industry that you don´t understand, visit the Home Staging Glossary for a simple explanation.
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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