Hidden Search Engine Benefits to Article Marketing
Tinu Abayomi-Paul
August 14, 2005
You’ve probably heard by now that article marketing can help you build links back to your site. But there’s a lot more to it than that, and knowing the details can help you plan better articles that bring you more search engine benefits for essentially the same amount of work. Here are four of the top five.
1- The One-Way Link of a Resource Box backlink is more powerful.
A link from a site that you’re not linked back to has more value than one where you may be required to, simply because changes in the way search engines rank sites include an adjustment for exchanged links. The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.
Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that do.
2- Article Resource Box Links Back to You Are Relevant
If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you’re submitting to an online directory which allows you to make use of anchor text linking.
There are a few little changes you can make that will make your links more relevant than 90% of the links in other articles.
3- Many of Your Articles Appear on Pages with High Google PR
Google Page Rank is typically not something to get in a frenzy over, but it does have a relevance that can affect your bottom line for several reasons.
First, on the occasions that Google Page Rank can help you get better search engine positioning, this can bring you more targeted traffic, which can lead to more sales.
Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get is crawled faster, which can give you a competitive edge when your content get included more rapidly as a result.
4- These links back to your site are permanent.
That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped. This means that over time, if you submit articles on a regular schedule, each effort towards publication is building on last week’s exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.
As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.
What’s the Fifth Hidden Search Engine Benefit of Article Marketing? The power of the technique has such powerful potential to leverage better rankings that I won’t even say what it is in public. Many have attempted to leverage this benefit of article marketing, but few are successful due to some common and erroneous assumptions.
However it is discussed very briefly in this free Article Promotion eCourse.
1- The One-Way Link of a Resource Box backlink is more powerful.
A link from a site that you’re not linked back to has more value than one where you may be required to, simply because changes in the way search engines rank sites include an adjustment for exchanged links. The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.
Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that do.
2- Article Resource Box Links Back to You Are Relevant
If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you’re submitting to an online directory which allows you to make use of anchor text linking.
There are a few little changes you can make that will make your links more relevant than 90% of the links in other articles.
3- Many of Your Articles Appear on Pages with High Google PR
Google Page Rank is typically not something to get in a frenzy over, but it does have a relevance that can affect your bottom line for several reasons.
First, on the occasions that Google Page Rank can help you get better search engine positioning, this can bring you more targeted traffic, which can lead to more sales.
Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get is crawled faster, which can give you a competitive edge when your content get included more rapidly as a result.
4- These links back to your site are permanent.
That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped. This means that over time, if you submit articles on a regular schedule, each effort towards publication is building on last week’s exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.
As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.
What’s the Fifth Hidden Search Engine Benefit of Article Marketing? The power of the technique has such powerful potential to leverage better rankings that I won’t even say what it is in public. Many have attempted to leverage this benefit of article marketing, but few are successful due to some common and erroneous assumptions.
However it is discussed very briefly in this free Article Promotion eCourse.
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