Home Stager Income and Lifestyle Changes Depend on Starting Point

Debra Gould
Do you imagine yourself scrimping, saving and starving during your first and second year in business as a home stager?

While it´s true that you may have to make some adjustments in your lifestyle when you set out to be your own boss, it´s important to remember that it´s all relative to what you were earning before.

When I started my home staging business in 2002, I was living in a very expensive city and I had just come from a career where I was making more than $100,000 per year. In a situation like that, with those variables, it is almost impossible to maintain your previous lifestyle and income level in year one – whether you´re talking about staging or any other new business.

In that first year, I made about $40,000 as a home stager. Since that was about the same as the median household income in the US, and I was earning that in my first year of a new business on my own, it was pretty good. I also hadn´t yet figured out how to properly charge for my home staging services, something I teach my students in the Staging Diva Home Staging Business Training Program, so they can have a better first year than I did.

Given that the average minimum wage in the US is about $7/hour, most people who earn $20 an hour figure they´re doing pretty well. If you´re used to making about $20 an hour, you´ll probably make as much in a single day of home staging as you currently earn working full time for an entire week (likely doing something less enjoyable). If you´ll be leaving a full time job where you make $50 an hour (or $100,000 a year), sure it will take awhile to get back to that level but then again, you won´t have all of the typical costs of being an employee in that salary range.


After all, you won´t have to worry about many expenses including: Buying lunch every day, dry cleaning, taxis, parking, maintaining an expensive wardrobe, manicures, hiring a nanny, gardener, house cleaner, etc. (As an exec you don´t have time for these things but your schedule is more flexible as a home stager.), takeout dinners and expensive morning coffees.

Essentially, if you´re wondering if starting a home staging business will mean major lifestyle changes, it depends on your previous financial situation and where you live.

But of course there´s more to "lifestyle" than how much money you earn. Many people earn less, but are way happier because they have a more balanced lifestyle working in their own business. Many find, like I do, that their actual cost of living goes down because they don´t have to buy all the things that are required of a high-paying career in an office tower.

Above all else, remember that the more you invest in your learning about the proper set up and pricing of a home staging business, and in marketing your services, the more you will get out of it!

For more financial advice about starting a home staging business, download Debra Gould´s free report Ask Staging Diva: Can I grow a home staging business in a depressed economy?
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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