Targeted Traffic and Leads for Any Business Owner

What secrets can any Business Owner learn to get more targeted traffic, an increase in sales, and better pre-qualified leads for sales?

Let's start with the great news first.

• The costs are low
• The return on your investment is high if you learn a few tactics that others don't use.
• There is no special technical expertise required.
• This strategy uses knowledge you already have (or can obtain) as leverage.
• It has remarkable search engine benefits with just a few tweaks.
• You can see immediate returns - one of my clients reports initial results in 12 hours.
• It only takes a few hours to set up properly the first time, and an hour of follow-up work each week.
• The more you do it, the better it works.

So what is it?

It's a unique slant on using articles to promote your site, a very specific process that brings you the highest level of exposure to your market. It's old news that using the traditional method of article promotion and marketing can help make you one of the experts in your area.

But what if you could go beyond that, and use little known secrets to catapult you to Guru status and your business to an Industry Leader?

We'll get into just a few tips shortly. First let's look at the latest developments in article marketing, to see why you want to go beyond what everyone else does, to increase its effectiveness as a marketing technique for you.

As you can already see from the email you've probably been getting, everyone who jumped off the article marketing bandwagon is jumping back on.

They see the potential for better linking, branding their companies, and a chance to become one of the experts for their industry before everyone else catches up. And therein lies the potentially bad news.

What they don't see is that because Article Marketing is so easy to get into, the article directories and email announcement lists will get crowded quickly. By fall, if this trend continues, only the people who stand out are going to have the best leverage for their businesses.

Where do you see yourself in that mix?

Do you want to be one of the experts?

Or do you want to be The Expert?

If you want to be distinctive, to be regarded as the top expert in your field, and to have your visitors approach your site as a solution to their problems, rather than just another cost they must incur to do business, you want to go beyond the standard article marketing technique and get High Profile Exposure.

High Profile Exposure with Articles can happen to any business person in any market. If there's a hobby, or industry, on or off-line, that corresponds to what you do, then there's a space somewhere online full of eager consumers who see your service or product simply as a solution to their problem.

You just need to learn how to get their attention, lead them to you, and turn them from a browser to a subscriber, or, optimally, from a visitor to a client. That's really all there is to it. It's not as easy as it looks, but it's also simpler than it sounds.

Article promotion is one of the fastest ways to get yourself in front of their eyes. And there are special ways to do it, and special places to get published that are the most effective.

If you know how to spot them, you can use the opportunities most others pass by to get the most effective exposure possible. Here are a few tips to help you go from just another article writer, to an expert that is solicited for solutions.

Tip Number One: Write to Address The Pains of Your Ideal Client.

Most people start their article research from the perspective of what they're selling. And it's not a wholly ineffective strategy. Generally speaking, if your articles have something to do with the topic matter of your site, you'll get more targeted prospects if they click through to your site.

But you can come at this from a different angle, and end up with a higher percentage of clients if your article is geared towards solving a problem many of your prospects have. There's a special class of problems that you can tie your services and products into as a solution, which I go over in the free course at my site.

Tip Number Two: Be Distinctive

You can write what everyone else writes about, the same way everyone else does, and address the same issues, in the same manner.

Or. You can brand yourself as a leader by writing more engrossing content, with a different angle, in a particular style, with a memorable catch-phrase or nickname that sticks in your reader's mind.

Tip Number Three: They Want More. Give It to Them.

There's only so much you can learn from a 500 - 1000 word article. If you've done your job right, the reason they're looking at your article in the first place is because you caught their attention, and began to solve a problem for them.

The difference between a visitor to your site and a reader lies in a phrase you've probably heard 100 times. "What's In It for Me?"

It applies here as well.

Tip Number Four: Be Publisher Friendly

One of the most common mistakes article marketers make is to create articles that publishers can't or won't use. Pay attention to common publisher guidelines such as restrictions on the number of links, link structure, bio lengths, the number of characters in your title, your article topic, submitting in plain text or html as needed, etc.

If the publisher of the article directory or ezine can't make your content fit into their publication, it restricts the number of people who will see and use your article greatly.

For more free information about increasing the effectiveness of your article promotion, you can take the free mini-course by signing up online, or sending any blank email to articletips@aweber.com.