Perverse Curiosity Can Kill Your Productivity
Dale King
November 29, 2006
It's important to control how and when you communicate with prospects - both online and off.
Why? Because there is a significant percentage of individuals who will click on your ad or sales letter, e-mail you or pick up the telephone and call you - knowing full well they aren't in the least bit interested in your offer.
This action is called "perverse curiosity."
It's basically why you see cars slow down and rubberneck at the scene of a horrific accident.
There really isn't any way to completely eliminate perverse curiosity.
However, there are 3 ways you can reduce it.
1. Take a hardline approach in your sales copy. You can say something to the effect..."serious inquries only!"
2. Don't publish your regular e-mail address in your sales copy or on your website. Use an alternative e-mail address or a e-mail contact form.
3. Don't publish your phone number. Use a voicemail system.
Some people don't have anything better to do with their time, other than waste yours.
This is how they get their kicks.
Remember, your time is valuable.
Don't let anyone abuse it.
Dale King is the owner of the new Internet marketing website, GuruKnowledge.org
Website Not Making Any Sales? Get A Free Sales Copy Evaluation Today!
http://guruknowledge.org/pages/Free-Sales-Copy-Evaluation...
Why? Because there is a significant percentage of individuals who will click on your ad or sales letter, e-mail you or pick up the telephone and call you - knowing full well they aren't in the least bit interested in your offer.
This action is called "perverse curiosity."
It's basically why you see cars slow down and rubberneck at the scene of a horrific accident.
There really isn't any way to completely eliminate perverse curiosity.
However, there are 3 ways you can reduce it.
1. Take a hardline approach in your sales copy. You can say something to the effect..."serious inquries only!"
2. Don't publish your regular e-mail address in your sales copy or on your website. Use an alternative e-mail address or a e-mail contact form.
3. Don't publish your phone number. Use a voicemail system.
Some people don't have anything better to do with their time, other than waste yours.
This is how they get their kicks.
Remember, your time is valuable.
Don't let anyone abuse it.
Dale King is the owner of the new Internet marketing website, GuruKnowledge.org
Website Not Making Any Sales? Get A Free Sales Copy Evaluation Today!
http://guruknowledge.org/pages/Free-Sales-Copy-Evaluation...
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