Insider Real Estate Secrets Revealed! (Educational Course for Home Buyers and Sellers)
Darren Meade
November 03, 2006
Welcome to this week's edition of Insider Real Estate Secrets Revealed! (Educational Course for Home Buyers and Sellers)
We hope you have learned a tremendous amount from our articles and we look forward to providing more educational material to help you on your home buying or selling journey. In this edition of Insider Real Estate Secrets Revealed, we are discussing the top secrets of successful FSBO (For-Sale-By-Owner) sellers. So, sit back, relax, and enjoy this edition.
For Sale by Owner Alert! - 7 Mistakes
(Top Secrets of Successful Sellers)
If you have decided to sell your home on your own, you've joined a growing crowd of For Sale by Owners (FSBO's) in this area. More and more people are choosing to work without a Real Estate Agent. The main reason: Saving Money.
But for the unprepared FSBO home seller, this process can bring them to their wit's end. Unexpected calls, last-minute walkthroughs, and the thought of being stuck with two homes are all very real concerns. You could lose many thousands of dollars in the process if you are not careful.
This No-COST Report is designed to arm you with the information you need to sell your home fast, and get top dollar. We'll show you:
How to avoid the 7 Most Common Home Seller Mistakes
How to get top dollar for your home and make it sell FAST
How to ensure that you don't waste time with unqualified buyers
How to obtain our NO-COST 'For Sale By Owner Survival Kit'
Mistake #1 - Moving Out before You Sell
There are a number of reasons we advise you not to move out before you sell. The main reason is that vacant homes take longer to sell. Did you know that scientific test have proven, time and time again, that vacant homes are more difficult to sell, because they appear to be lonely, cold, forgotten places?
Mistake #2 - Not Developing a Marketing Plan
You might be under the impression that all you need to do to sell your home is put up a 'For Sale By Owner' sign in your yard and then wait for the calls to come in. This is untrue, and making this mistake in thinking will cost you dearly. Think of other ways you can promote your home. By selling on your own, you are saving thousands of dollars you might have paid a Realtor®. Use a small portion of this money to market your home. Here are some specific ideas:
Place an ad in the Real Estate section of your local newspaper. List a few of the amenities, as well as how large the home is, what the price is, and how the buyer can contact you.
Create a flyer about your home, with a photo of the home, a list of its amenities, and how the buyer can contact you. When you get calls from interested buyers, offer to mail them one of these flyers or have them come by and pick one up.
Learn more about our 'For Sale by Owner Survival Kit', which will show you how to receive buyer leads, at NO COST to you! It will also show you how to get Top Realtors® to help you sell your home, at NO COST to you. More information on this NO-COST kit is available at the bottom of this report.
Mistake #3 - Improperly Pricing Your Home
Price is the most important item to consider when selling your home. If your home is priced too high, your home will languish on the market for months and developed the unflattering distinction of 'problem property'. If the price is too low, you will lose thousands of dollars in hard-earned equity needlessly.
Remember - It's not what your house is worth, but what someone is willing to pay. You need to gauge market conditions properly for your area, and then set a bit lower than the average. If you price your house according to the market, it's not likely to sell quickly. That's because the top 10% or 20% of houses with the best prices are selling each month in this area. If your house isn't in that lower 20% range, then it isn't likely to sell as quickly.
Mistake #4 - Wasting Time with Unqualified Buyers
You have a busy lifestyle and you shouldn't waste time dealing with buyers who can't afford to buy your home, or worse, with buyers who are not really interested, but why are just 'seeing what's available'. Because of this, you need to ensure that everyone you deal with is a qualified prospect. We offer a no-cost service that can pre-qualify your prospects for you, so you never have to deal with this issue. It's included at NO-COST as a part of our 'For Sale by Owner Survival Kit'. More information on this kit is available at the bottom of this report.
Mistake #5 - Offering Concessions in place of Repairs
If you have any trouble spots in your home (i.e. - carpets that need to be cleaned, fixtures that need to be replaced, or paint that is chipping), you are much better off fixing these items yourself, instead of offering concessions to the Buyer to cover the cost of the work. Even if you have to hire a handyman to make the necessary improvements, it could still be 3 to 5 times cheaper to pay the handyman than it would be to offer concessions to the buyer at the negotiating table. For a list of items that you should fix ahead of time to avoid this situation, make sure you request a copy of our NO-COST 'For Sale by Owner Survival Guide', which includes 27 Essential Seller Tips. Information on how to obtain this kit is at the bottom of this report.
Mistake #6 - Lack of Access
By choosing not to work with a Realtor®, you are making some clear trade-offs. The biggest tradeoff is that you have to answer the phone, conduct your own open houses, and showings, instead of the Realtor®. Don't make the buyer jump through hoops to get information about your home. Always return any calls from buyers as quickly as possible. Make yourself available to answer any questions they might have and work with the buyer's schedule for showings.
Mistake #7 - Not Following-up with Buyers Effectively
When someone shows interest in your home, but never calls you back, don't automatically assume they are not interested anymore. Call them and follow up. This is not difficult and you should not be intimidated by the fact that it feels like a 'cold-call'. Just use this simple script: 'Hi, may I speak with (Buyer Name)?' Then, when the person you want to speak with comes on the line, say 'Hi, (Buyer Name), this is (Your Name). I'm calling because you had previously shown great interest in the home I'm selling. My house will probably sell sooner, rather than later, which is why, before it sells, I wanted to follow-up with you and see if you were still interested.'
By using the script above, you will increase your chances of snagging an interested buyer by 3-4 times. Always follow up. And ALWAYS be friendly, courteous and polite when dealing with prospects, even if they don't seem like they are interested anymore.
CONCLUSION
We hope this report has been a great help to you. We want to help you as much as possible, and it's our goal to see you sell your home faster than you ever imagined possible. That's why we would like to offer you our NO-COST 'For Sale By Owner Survival Kit'. Here's what's included:
NO-COST 'FOR SALE BY OWNER SURVIVAL KIT' CONTENTS:
NO-COST! - The Home Seller's Handbook: '25 Insider Tips for FSBO Sellers'
NO-COST! - Find out how prepared you really are with the 'FSBO Preparedness Checklist'
NO-COST! - Never work with an unqualified buyer again! We'll provide you access to our exclusive 'Buyer Screening and Pre-Qualification Service' at no cost to you
NO-COST! - We'll pre-qualify you for your next home purchase to make you more desirable to other sellers and give you the strongest possible negotiating position!
NO-COST! - Full access to our VIP Home Buyer Service which will allow you to see hot new listings, before other buyers even know they're available!
Why are we giving all of this away at NO-COST to you? Simple - It's because statistics say that you'll buy and sell 5-7 homes in your lifetime. This will likely not be the last time you need a mortgage. We hope to earn your mortgage business the next time you purchase a home. We're sure willing to try.
Don't Wait. Get full access to your NO-COST 'For Sale By Owner Survival Kit' NOW by visiting our website.
P.S. - One year from now, you'll be looking back on this as the one of the best decisions you've ever made. And because you will have learned so much from our NO-COST kit, the next time you go to sell your home, the process will be a breeze.
P.P.S - You have nothing to lose and everything to gain. There is NO obligation and this kit is truly 100% NO-COST.
We hope you have learned a tremendous amount from our articles and we look forward to providing more educational material to help you on your home buying or selling journey. In this edition of Insider Real Estate Secrets Revealed, we are discussing the top secrets of successful FSBO (For-Sale-By-Owner) sellers. So, sit back, relax, and enjoy this edition.
For Sale by Owner Alert! - 7 Mistakes
(Top Secrets of Successful Sellers)
If you have decided to sell your home on your own, you've joined a growing crowd of For Sale by Owners (FSBO's) in this area. More and more people are choosing to work without a Real Estate Agent. The main reason: Saving Money.
But for the unprepared FSBO home seller, this process can bring them to their wit's end. Unexpected calls, last-minute walkthroughs, and the thought of being stuck with two homes are all very real concerns. You could lose many thousands of dollars in the process if you are not careful.
This No-COST Report is designed to arm you with the information you need to sell your home fast, and get top dollar. We'll show you:
How to avoid the 7 Most Common Home Seller Mistakes
How to get top dollar for your home and make it sell FAST
How to ensure that you don't waste time with unqualified buyers
How to obtain our NO-COST 'For Sale By Owner Survival Kit'
Mistake #1 - Moving Out before You Sell
There are a number of reasons we advise you not to move out before you sell. The main reason is that vacant homes take longer to sell. Did you know that scientific test have proven, time and time again, that vacant homes are more difficult to sell, because they appear to be lonely, cold, forgotten places?
Mistake #2 - Not Developing a Marketing Plan
You might be under the impression that all you need to do to sell your home is put up a 'For Sale By Owner' sign in your yard and then wait for the calls to come in. This is untrue, and making this mistake in thinking will cost you dearly. Think of other ways you can promote your home. By selling on your own, you are saving thousands of dollars you might have paid a Realtor®. Use a small portion of this money to market your home. Here are some specific ideas:
Place an ad in the Real Estate section of your local newspaper. List a few of the amenities, as well as how large the home is, what the price is, and how the buyer can contact you.
Create a flyer about your home, with a photo of the home, a list of its amenities, and how the buyer can contact you. When you get calls from interested buyers, offer to mail them one of these flyers or have them come by and pick one up.
Learn more about our 'For Sale by Owner Survival Kit', which will show you how to receive buyer leads, at NO COST to you! It will also show you how to get Top Realtors® to help you sell your home, at NO COST to you. More information on this NO-COST kit is available at the bottom of this report.
Mistake #3 - Improperly Pricing Your Home
Price is the most important item to consider when selling your home. If your home is priced too high, your home will languish on the market for months and developed the unflattering distinction of 'problem property'. If the price is too low, you will lose thousands of dollars in hard-earned equity needlessly.
Remember - It's not what your house is worth, but what someone is willing to pay. You need to gauge market conditions properly for your area, and then set a bit lower than the average. If you price your house according to the market, it's not likely to sell quickly. That's because the top 10% or 20% of houses with the best prices are selling each month in this area. If your house isn't in that lower 20% range, then it isn't likely to sell as quickly.
Mistake #4 - Wasting Time with Unqualified Buyers
You have a busy lifestyle and you shouldn't waste time dealing with buyers who can't afford to buy your home, or worse, with buyers who are not really interested, but why are just 'seeing what's available'. Because of this, you need to ensure that everyone you deal with is a qualified prospect. We offer a no-cost service that can pre-qualify your prospects for you, so you never have to deal with this issue. It's included at NO-COST as a part of our 'For Sale by Owner Survival Kit'. More information on this kit is available at the bottom of this report.
Mistake #5 - Offering Concessions in place of Repairs
If you have any trouble spots in your home (i.e. - carpets that need to be cleaned, fixtures that need to be replaced, or paint that is chipping), you are much better off fixing these items yourself, instead of offering concessions to the Buyer to cover the cost of the work. Even if you have to hire a handyman to make the necessary improvements, it could still be 3 to 5 times cheaper to pay the handyman than it would be to offer concessions to the buyer at the negotiating table. For a list of items that you should fix ahead of time to avoid this situation, make sure you request a copy of our NO-COST 'For Sale by Owner Survival Guide', which includes 27 Essential Seller Tips. Information on how to obtain this kit is at the bottom of this report.
Mistake #6 - Lack of Access
By choosing not to work with a Realtor®, you are making some clear trade-offs. The biggest tradeoff is that you have to answer the phone, conduct your own open houses, and showings, instead of the Realtor®. Don't make the buyer jump through hoops to get information about your home. Always return any calls from buyers as quickly as possible. Make yourself available to answer any questions they might have and work with the buyer's schedule for showings.
Mistake #7 - Not Following-up with Buyers Effectively
When someone shows interest in your home, but never calls you back, don't automatically assume they are not interested anymore. Call them and follow up. This is not difficult and you should not be intimidated by the fact that it feels like a 'cold-call'. Just use this simple script: 'Hi, may I speak with (Buyer Name)?' Then, when the person you want to speak with comes on the line, say 'Hi, (Buyer Name), this is (Your Name). I'm calling because you had previously shown great interest in the home I'm selling. My house will probably sell sooner, rather than later, which is why, before it sells, I wanted to follow-up with you and see if you were still interested.'
By using the script above, you will increase your chances of snagging an interested buyer by 3-4 times. Always follow up. And ALWAYS be friendly, courteous and polite when dealing with prospects, even if they don't seem like they are interested anymore.
CONCLUSION
We hope this report has been a great help to you. We want to help you as much as possible, and it's our goal to see you sell your home faster than you ever imagined possible. That's why we would like to offer you our NO-COST 'For Sale By Owner Survival Kit'. Here's what's included:
NO-COST 'FOR SALE BY OWNER SURVIVAL KIT' CONTENTS:
NO-COST! - The Home Seller's Handbook: '25 Insider Tips for FSBO Sellers'
NO-COST! - Find out how prepared you really are with the 'FSBO Preparedness Checklist'
NO-COST! - Never work with an unqualified buyer again! We'll provide you access to our exclusive 'Buyer Screening and Pre-Qualification Service' at no cost to you
NO-COST! - We'll pre-qualify you for your next home purchase to make you more desirable to other sellers and give you the strongest possible negotiating position!
NO-COST! - Full access to our VIP Home Buyer Service which will allow you to see hot new listings, before other buyers even know they're available!
Why are we giving all of this away at NO-COST to you? Simple - It's because statistics say that you'll buy and sell 5-7 homes in your lifetime. This will likely not be the last time you need a mortgage. We hope to earn your mortgage business the next time you purchase a home. We're sure willing to try.
Don't Wait. Get full access to your NO-COST 'For Sale By Owner Survival Kit' NOW by visiting our website.
P.S. - One year from now, you'll be looking back on this as the one of the best decisions you've ever made. And because you will have learned so much from our NO-COST kit, the next time you go to sell your home, the process will be a breeze.
P.P.S - You have nothing to lose and everything to gain. There is NO obligation and this kit is truly 100% NO-COST.
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