Home Staging Consultation Must Involve Homeowner

Debra Gould
If the occasion has not yet arisen in your home staging career, you will likely be asked one day if you´ll conduct your consultation even though there will be nobody home. Staging DivaŽ, Debra Gould´s advice to stagers is that you always insist on having someone present when you´re doing your consultation, even if they say there will be a check there waiting for you.

Gould, founder of the Staging Diva Home Staging Business Training Program explains, "What value is the consultation to the homeowner if they´re not there to hear it? How will they understand what you plan to do? How committed can they be to this process if they won´t make an effort to be there with you for the initial consult?"

For a major home staging project where furniture will be brought in and painting will be completed, Gould always ensures the client is with her to hear the home staging plan. The Staging Diva suggests all home stagers do the same thing. She states, "It really can come back to haunt you if the client doesn´t like what you´ve done."


During the initial visit, a stager should be paid for the entire staging project in addition to getting their home staging consultation fee so the clients must be present to discuss how that will happen, how much money you´ll need to go shopping for accessories and so on.

"If for some reason the homeowner simply can´t be there with you," says Gould, "then at least ask for the real estate agent to be present and then, only if they´re willing to give you your checks before you leave."

There are many dilemmas such as this that will arise during your career. To be as prepared as possible for conducting future home staging consultations, pick up a copy of Staging Diva Consultation Checklist with Room-by-Room Planning Forms. It will help you conduct room-by-room consultation with your clients, what to wear, what to bring and much more.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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