Why Build Your Own Lead Generation Website?

One of the most valuable things any business can do for itself is develop its own Lead Generation Website.

I am not saying you will not still buy leads for your company in the future. If buying leads is working, you should continue to do it.

What I am suggesting is to also build your own lead generation website so that you start attracting targeted, exclusive leads that your business gets for free.

You may be wondering what the difference is between your current business website and a lead generation website. That is a good question. Maybe not too much, but probably a lot.

Lead generation companies do not want you to know this. I am about to share with you a simple way to build a lead gen website that has very little cost and can become a great asset for your organization.

A lead generation website is optimized to rank well for targeted keywords that are probably being searched on by your potential buyers. There are free keyword research tools and some that cost a little but are very worth the fee. I suggest you define your target market, identify the problem you solve for this market and then do the keyword research not looking for the phrases with the highest traffic, but instead looking for the keywords that do not have a lot of competition and seem to be words that a buyer could be using to do the search.

If you want to set up a good, profitable lead generation website then you must know this keyword research up front.

Next, I would strongly suggest you use Wordpress to launch your sites. Wordpress is open source blogging software that you can convert into an open source lead generation system. This software is well known to get great search engine ranking with limited need for modification.

In fact, many people I work with learn how to set up the lead generation websites and then only need to worry about writing articles, or hiring writers, in order to get great results.

Next you do need to use a few plug ins to make the whole think work better. The good news is that you can log into your Wordpress lead generation software and go to plugins and search on SEO. You want to find those things that can help you optimize your site without needing to know how to optimize the site. You will be able to install the SEO plugins with just a click or two.

The only part missing from here is the links back to your site. It is important to generate links that will produce strong results in search ranking. This can be done manually a little at a time or there are services that you can use. Be very careful if you have not done this before because many linking services do not use ethical strategies and they can hurt your sites performance.

With these simple steps and a clear call to action, you can build a great lead generation website that will produce steady, targeted leads for your sales force. It may take a little while to start seeing the results, but in the end it will be worth it.

Ron McDaniel is author, speaker and is CEO of Buzzoodle, a company that specializes in helping businesses build their own lead generation websites.