Agoo Apparel Uses the World´s Weirdest, Greenest Models

Agoo Activewear was looking to find the ultimate kids to promote its ultimate line of kid's clothes and the answer came from the most unlikely of places – through the fans of the Vancouver Canucks. An unusual partnership was forged, which quickly grew into a campaign wrapped head-to-toe in irony.

Vancouver is no stranger to off-beat, irreverent advertising. From upside-down clothing stores, to messages written in back-hair, to giant candies bouncing down the street - it is a city that keeps its thumb on the pulse of new fashion, and the unique ways that new-to-market underdogs get their message seen. It is also one of the most active cities in the world, with a temperate climate and fresh air, making it the perfect market for activewear. For Agoo, all the components were there. All that was missing was some local flavour for their local brand.

The Green Men, famous for jibing opponents at Vancouver Canucks games, quite literally dress head-to-toe in silly green outfits that keep their identities a secret. They are at most Canucks games, and they were there, at Robson Square, helping to cheer the Canadians Men´s Hockey Team to Olympic gold.

Bob Sacallis, VP of Agoo Apparel knew he had found his match the first moment he caught sight of the Green Men phenomenon.

"I was cruising the net looking for sports scores and I found this Youtube video of these green guys waving their hands and I thought it was one of the funniest things I´d ever seen. I thought, these guys would be perfect for Agoo."

Agoo worked with these two unusual green fellows to promote its latest line of sportswear for kids. No, the clothes don´t really fit these full-grown Green Men, but the intention is made up in the message – it´s not so much what they´re wearing, it´s what they´re doing - taking something established and twisting it in a fun and unusual way. With this in mind, Agoo and the Green Men quickly grew to be a part of an even bigger campaign.

In Vancouver, where subversion is king, a small clothing company can make just as many waves as its bigger, more established competitors with some friendly satire. Lululemon made a name for itself by parodying pretentious fashion ads, and more recently, by thumbing its nose at the much-guarded territory of Olympic sponsorship.

In a post-ironic twist, Agoo has decided to subvert the subverters. In Agoo´s campaign, the Green Men strike faux-yoga poses and have the same "unofficial" sports gear draped around their necks. Making it a fun double-twist to their current campaign.

You can see the billboard down on Burrard and 4th or watch their quirky videos online - http://www.youtube.com/watch?v=A5bKfC6RDTc

Agoo has also put a fun fashion photo shoot with the Green Men on its blog, Facebook, LinkedIn, Twitter, Flickr, and all the social media channels, hoping the Green Men become as much of a sensation online as they are in the stands.