Cocaine: The New Energy Drink

There is nothing fabulous about illegal drug use, just ask superstar Whitney Houston as she is on her knees, in her bathroom, sans her dentures, desperately searching for a sliver of crack cocaine.

But the media does its best to glamorize illicit drugs; coke users in movies are usually portrayed as exotic, exciting and cool.

Now there's a bottler who is unintentionally, or otherwise, glamorizing cocaine by introducing a drink in the New York area with the brand name Cocaine.

New York Mayor Michael Bloomberg is none too happy, condemning the Las Vegas-based Redux Beverages in a news conference:

"I think that the bottlers ought to have their heads examined given that we have drug problems (particularly) among kids, to try to glorify something that is so destructive is an outrage."

This is one crazy notion that should have stayed in Vegas, preferably in a Vegas dumpster. New York City, like any big city, has a serious drug problem, the last thing it needs is a product that glorifies drug use.

The high-caffeine drink does not contain cocaine, but markets itself as "the legal alternative" to the real thing. That advertising slogan implies that the real thing (the drug cocaine) is something to be desired.

I'm not falling for Redux Beverages' snow job, I will never buy an expensive energy drink that will no doubt spur the sales of the drug cocaine.