Do You Know These Trade Show Tips?
Andy West
February 22, 2010
With hundreds of companies vying for attention at trade show, what can you do to make your booth stand out from the rest? Get started by following these simple tips to spice up your trade show displays, making your booth a destination all attendees just have to stop at.
Have a clear message—One of the biggest mistakes companies make at trade shows is to try to do too much at once. Narrow down your trade show goals, and keep your message as clear and to the point as possible. This could mean just featuring one main product or benefit. Just make sure you don´t overwhelm visitors with too much information as they´re already being bombarded by hundreds of other booths.
Use a pop up display to catch the eye—A pop up display is an effective trade show tool because it lets those walking by instantly see who you are and what you do. This is preferable to just having pamphlets laying flat on your table. Use bold, eye-catching pop up displays that feature your product and core brand message. Make sure the display is designed specifically with your target audience in mind.
Incorporate lighting in your display—Most trade show floors are dimly lit, and all the booths kind of start to run together after a while. One simple thing you can do to separate yourself from the pack is to use lighting to brighten up your display. You can use the lights to highlight your products or just to make your booth brighter than the rest. It´s a cheap, simple way to bring in more visitors.
Be excited about your product—If you aren´t excited about your offerings, how can you expect anyone else to be? Be passionate about your products. Your enthusiasm will rub off on those in attendance. If you´re doing a presentation, don´t just read back a speech as you stare at PowerPoint slides. Engage the audience, and be full of energy and life.
Draw in visitors with giveaways—Everybody loves freebies, and you want people to remember you long after they leave the trade show. That´s where trade show giveaways come in handy. You want people to walk away from your booth with something physical in their hands that reminds them of your brand.
Trade show giveaways include product samples, brochures, promotional DVDs, branded pens, and business cards. Make sure you´re fully stocked with enough freebies for everyone in attendance, and train the people operating your booth to hand these things out to your visitors.
The Benefits of Attending a Trade Show
Still on the fence about whether you should attend a trade fair? Here are just some of the key benefits of going to a trade show.
Build brand awareness—When you setup at a trade show, you have the potential to expose your brand to thousands of trade show attendees and other vendors. It´s an excellent way to create a buzz for your products and services, and it´s far more cost effective than making sales calls or buying advertising space.
Network with potential clients and vendors—One recent survey found that the majority of people who attend trade shows do so to help them decide on which products to buy. This is a great chance for you to network and build relationships with potential clients and partners.
Whatever your reasons are for attending, make sure you put these tips into practice to create the ultimate trade show display.
Have a clear message—One of the biggest mistakes companies make at trade shows is to try to do too much at once. Narrow down your trade show goals, and keep your message as clear and to the point as possible. This could mean just featuring one main product or benefit. Just make sure you don´t overwhelm visitors with too much information as they´re already being bombarded by hundreds of other booths.
Use a pop up display to catch the eye—A pop up display is an effective trade show tool because it lets those walking by instantly see who you are and what you do. This is preferable to just having pamphlets laying flat on your table. Use bold, eye-catching pop up displays that feature your product and core brand message. Make sure the display is designed specifically with your target audience in mind.
Incorporate lighting in your display—Most trade show floors are dimly lit, and all the booths kind of start to run together after a while. One simple thing you can do to separate yourself from the pack is to use lighting to brighten up your display. You can use the lights to highlight your products or just to make your booth brighter than the rest. It´s a cheap, simple way to bring in more visitors.
Be excited about your product—If you aren´t excited about your offerings, how can you expect anyone else to be? Be passionate about your products. Your enthusiasm will rub off on those in attendance. If you´re doing a presentation, don´t just read back a speech as you stare at PowerPoint slides. Engage the audience, and be full of energy and life.
Draw in visitors with giveaways—Everybody loves freebies, and you want people to remember you long after they leave the trade show. That´s where trade show giveaways come in handy. You want people to walk away from your booth with something physical in their hands that reminds them of your brand.
Trade show giveaways include product samples, brochures, promotional DVDs, branded pens, and business cards. Make sure you´re fully stocked with enough freebies for everyone in attendance, and train the people operating your booth to hand these things out to your visitors.
The Benefits of Attending a Trade Show
Still on the fence about whether you should attend a trade fair? Here are just some of the key benefits of going to a trade show.
Build brand awareness—When you setup at a trade show, you have the potential to expose your brand to thousands of trade show attendees and other vendors. It´s an excellent way to create a buzz for your products and services, and it´s far more cost effective than making sales calls or buying advertising space.
Network with potential clients and vendors—One recent survey found that the majority of people who attend trade shows do so to help them decide on which products to buy. This is a great chance for you to network and build relationships with potential clients and partners.
Whatever your reasons are for attending, make sure you put these tips into practice to create the ultimate trade show display.
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