Tired-tested and true

Mike Catherall
Getting a decent amount of rest each night is important for everyone.

In the professional world, an eight-hour, undisturbed sleep, allows us to work to our full potential. It keeps us alert and focused. It also increases our ability to work longer hours. For some of us, coffee might have the same affect, but the healthy choice is obvious: more sleep equals better productivity.

The same principals apply to our children.

As competition grows for post-secondary entrance, more and more young people are neglecting healthy sleep over hours spent studying. Studies have shown that sleep deprivation is much more detrimental to their learning potential than they realize.

On average, teenagers need approximately ten hours of sleep each night. Younger children need even more. One way to help your child receive the rest they need is to encourage a sleep schedule.

If, once they are in bed, they have trouble falling asleep or staying asleep, the problem could be the mattress they are lying on. Often children are given mattresses that are passed down and have worn out springs. These mattresses might look like an easy way to save money, but they may be hurting your child's potential. The money you spent on a tutor could be going to waste if your child is not able to maintain concentration, due to a lack of rest.


If you are looking for a mattress in Vancouver, a Coquitlam mattress store, or a Victoria mattress retailer, consider a new bed from Simmons Mattress Gallery.

It's a smart investment. Simmons has a huge selection of mattresses for every person in your household. Come browse our store with the whole family. Your children will thank you.
Print Email
Bookmark and Share

Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business.

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs. He makes smartphone auto apps as well.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising.

His current clients include mattress Victoria retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and the best Vancouver mattress store, Simmons Mattress Gallery.

Immersion's other clients are: Vancouver West End Real Estate Agent, Anthea Poon, Mountain bike armour for Iron Mountain Wear, Vancouver Baby Photographer, Petite Reverie and Gibsons Bed and Breakfast A Warehouse Hide-A-Way.

To find out more, visit Immersion Creative, or call 604 537 1874.

Mike supports the Earth Rising Foundation and cancer-fighting Radiochemistry as performed by the Lapi Lab.

Got Debt?  Get Debt Wise.