Immersion Creative – One Year In
Mike Catherall
January 23, 2010
I put a shingle out front that read: Immersion Creative.
At that time, my readers may have remembered me as their copywriter in Asia from back when I was filling them in on life at Ogilvy and Publicis in Hong Kong.
From then, life took a bit of a detour, and I had to come back to Canada. Family stuff. The good news is that it all worked out for the best.
Either way, I started writing like crazy: Novels, screenplays, children´s books, and blogs. I was too busy (and lazy) to chase down literary agents, so in retrospect, it was a fun, but rather unprofitable exercise.
To make ends meet, I also started doing heaps of freelance.
One client suggested that I work right in his office, in a contact-in-house-writer-slash-producer-slash-everything capacity. Why not? I did that for a few months and quickly learned how to wear hats of all shapes and sizes and host the maddest un-birthday parties of all.
The next thing I knew, I was sourcing out designers, art directors, photographers, directors, actors, you name it. I was juggling media schedules and budgets and crumpled-up, crudely-drawn storyboards in my hot, sweaty fists.
We made 12 TV ads. Two print ads. A billboard. A new website. A new logo. In two months.
We did it all.
At that point, I realized I liked this whole ´working from within´ idea.
So I started up my own company to do just that.
I called it, like the sign says: Immersion Creative.
About a year ago, I jumped into this venture with full gusto. Now, I´m a one-man, 24-client operation with a pool of mad eccentric gypsies, punks, hustlers, artists and bohemians as my invaluable and talented resources. If nothing else, it´s a lot of fun.
Now, as we go into 2010, I am curious to see how Immersion will evolve.
It nothing else, it has been an amazing journey.
So wish me luck, readers, as I plunge into the unknowns of 2010. And I wish you luck as well, on all of your endeavors, whatever they may be.
Mike
Your ex-copywriter in Asia
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