4 Effective SEO Techniques
Brice Mattson
September 15, 2006
In today's internet one must keep above of the competition. Search Engine Optimization is a must to all who want a top listing in the search engines. Here's 4 techniques to get high search engine rankings
1. Submit articles to directories to create one-way links to your site. It is important to note that this will only work once. If you submit the same article with the same resource box to 50 different directories, you will only receive credit for a single one-way link – and it will be from whatever website search engines happen to spider first.
2. Reciprocal linking is still a reliable means through which to increase your page rank; however, it is important to understand that the value of such activities is declining significantly. In both of the recent Google updates, reciprocal linking has been devalued in the algorithm's measure of the importance of a site. You may have known..., but did you know when working on a search engine optimization project, consider working out triangular link exchanges. These exchanges will require you to link to one person and then that person to another – who will link to you in turn. In the end, none of you have reciprocal links, but you will all have one-way links, which are given more value by search engine algorithms. Now that we've discussed reciprocal linking and triagular linking, let's move on to seeking out “link directory” exchange partners, seek out partners to exchange links for pages people actually go to, such as your opt-in pages, your sales pages, and your home page. This is a much better way to collect links. Additionally, it ends up creating a far more natural link structure than stuffing 600 links in the same directory so spend the time to submit your links to all relevant link directories. Many of them will provide a direct link to your site, which will make you look better in the eyes of search engine spiders. If you search through Vilesilencer.com, you will find hundreds of different directories that have varying levels of page rank. Make sure to spend the time to analyze your search engine keyphrase competition. If you find that ten sites are constantly outcompeting you, no matter what you do, then figure out what they're doing and do it better. Are they receiving more one-way incoming links? If so, what can you do to achieve the same results? Are they setting up more reciprocal link exchanges? If so, how can you increase your speed at setting up your own exchanges?
3. While Google is the most important search engine, it is important to make sure that your site also gets indexed by Yahoo and MSN – both of which have easy-to-access submission forms. These search engines have less competition, which means it will be somewhat easier for you to dominate your niche and pick up whatever extra traffic is available.
4. Create a blog and use it to ping directories. This will get your site added to various high-ranking directories, including Technorati and BlogWise. While most of these directories use “no follow” tags, some of them allow blogs to receive to have direct links from the home page or from various tag pages throughout the site.
Combining all four of these techniques will help you gain a top spot for your keywords. Consisitency is the key to gaining a top spot. Make sure to do these techniques in all of your daily SEO works.
1. Submit articles to directories to create one-way links to your site. It is important to note that this will only work once. If you submit the same article with the same resource box to 50 different directories, you will only receive credit for a single one-way link – and it will be from whatever website search engines happen to spider first.
2. Reciprocal linking is still a reliable means through which to increase your page rank; however, it is important to understand that the value of such activities is declining significantly. In both of the recent Google updates, reciprocal linking has been devalued in the algorithm's measure of the importance of a site. You may have known..., but did you know when working on a search engine optimization project, consider working out triangular link exchanges. These exchanges will require you to link to one person and then that person to another – who will link to you in turn. In the end, none of you have reciprocal links, but you will all have one-way links, which are given more value by search engine algorithms. Now that we've discussed reciprocal linking and triagular linking, let's move on to seeking out “link directory” exchange partners, seek out partners to exchange links for pages people actually go to, such as your opt-in pages, your sales pages, and your home page. This is a much better way to collect links. Additionally, it ends up creating a far more natural link structure than stuffing 600 links in the same directory so spend the time to submit your links to all relevant link directories. Many of them will provide a direct link to your site, which will make you look better in the eyes of search engine spiders. If you search through Vilesilencer.com, you will find hundreds of different directories that have varying levels of page rank. Make sure to spend the time to analyze your search engine keyphrase competition. If you find that ten sites are constantly outcompeting you, no matter what you do, then figure out what they're doing and do it better. Are they receiving more one-way incoming links? If so, what can you do to achieve the same results? Are they setting up more reciprocal link exchanges? If so, how can you increase your speed at setting up your own exchanges?
3. While Google is the most important search engine, it is important to make sure that your site also gets indexed by Yahoo and MSN – both of which have easy-to-access submission forms. These search engines have less competition, which means it will be somewhat easier for you to dominate your niche and pick up whatever extra traffic is available.
4. Create a blog and use it to ping directories. This will get your site added to various high-ranking directories, including Technorati and BlogWise. While most of these directories use “no follow” tags, some of them allow blogs to receive to have direct links from the home page or from various tag pages throughout the site.
Combining all four of these techniques will help you gain a top spot for your keywords. Consisitency is the key to gaining a top spot. Make sure to do these techniques in all of your daily SEO works.
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