Google's Relevant Content Secret!

Google's Relevant Content Secret!

Google has a secret. And it's not a little secret either. It's huge!

How huge? If you follow the advice in this article, your traffic ranking will skyrocket!

How do I know this?

Because I used the secret to take my website, Guruknowledge.org from a traffic ranking of zero to the top 1% of all websites, according to Alexa.

So what's Google's secret?

Do they reward you for riding on the backs of 900 pound gorilla's (AKA high-ranking websites)?

Contrary to popular belief, no.

Using that convoluted logic, every marketer that attempted to ride on the backs of 900 pound gorilla's would have a high-ranking website, and we all know, that's clearly not the case.

So what's Google's secret?

Relevant content? Google loves relevant content.

What? You already knew about that?

Then why aren't you using the secret to explode your website's traffic ranking?

See, that's the problem. So many marketers think they have this whole Google relevant content thing figured out.

But only a select few really do.

Because it's not just relevant content Google loves.

Google loves laser-targeted relevant content!

In other words, when the Googlebots are out crawling websites, they will favor laser-targeted relevant content over just plain relevant content every time.

Now it's important to note that nowhere on any of Google's many sites does it mention anything about rewarding laser-targeted relevant content. So if you try to research it, you won't find it. They do however mention just plain relevant content:

https://adwords.google.com/select/siteguidelines.html

The laser-targeted part, I figured out on my own, and now I'm sharing it with you.

Let me give you an example of what I'm talking about:

If you go the Google and type in the keyword phrase Alan Forrest Smith, GuruKnowledge.org would come up #10 out of nearly 28 million websites.

Every day, I get dozens of visitors to my website looking for information on Alan Forrest Smith. Why?

Because I recently interviewed Alan Forrest Smith. And his interview is archived on my website, under the title, "Dale King Interviews Master Copywriter Alan Forrest Smith."

Now when the Googlebots crawl that page, depending on how truly relevant my content is to my keyword phrase, Google will either reward me or penalize my site for lack of relevancy.

Obviously in this case, my website was rewarded with a high-ranking. Why?

I took great care in making sure the interview I did with Alan was search engine optimized and laser-targeted for relevancy.

Starting with the title, I used the keyword phrase "Alan Forrest Smith" no fewer than 16 times throughout the interview.

I really don't worry about proper keyword density, because that's something even top SEO experts don't agree on.

I just use my keyword phrase as many times as possible without making the keyword appear forced or unnatural to the flow of the content.

I also have a bio about Alan on my site, as well a nice testimonial he wrote about me.

In addition, I have several of Alan's articles featured on my website.

So my website's about as laser-targeted and relevant for that keyword phrase as it can get.

Here's another example:

Wanting to capitalize on the popular squeeze page trend, I wrote an article called, "Squeeze Pages: A New Method Of Cyber Extortion?"

Results? That article is #21 out of over 8 million pages.

I get decent traffic from that article every single day.

So how do I choose which keyword phrases I'm going to target?

I use Overture's keyword tool, which tells me how many times a keyword gets searched for every month:

http://inventory.overture.com

You can also use Wordtracker:

http://wordtracker.

Now using Overture's keyword tool, if you looked up the keyword phrase squeeze page, you'll see that keyword phrase gets searched for an average of 800 times a month.

No, that's not a lot of traffic. But I'll take it. Here's my secret:

Take the keyword phrase Internet Marketing.

That keyword gets searched for an average of 186,811 times a month. That keyword is way too competive for me to target successfully.

Instead, I targeted the keyword phrase internet marketing forums, which only gets searched for 280 times a month.

I don't try to hit a homerun with mega-popular keywords, because it's an exercise in futility. There's just too much competition for those keywords. Instead, I shoot for "homerun results," by targetting hundreds of less popular keywords.

Using my method, the numbers add up pretty quickly.

I should also mention, I use Overture's keyword tool, strictly as a guide...not as a be all, end all. Here's why:

According to Overture's keyword tool, the keyword phrase Alan Forrest Smith doesn't receive any searches...or so few as to be neglible.

So the tool's not 100% percent accurate, because I happen to know for a fact that Alan Forrest Smith is a very popular and busy copywriter. So I targeted his name as one of my keyword phrases.

But isn't that piggy-backing off of someone else's popularity?

It all depends on your point of view. Most successful marketers would consider that smart SEO work.

If I had gone strictly by the results of Overture's keyword tool, I would have never targeted Alan's name and many other keyword phrases that bring me a steady stream of laser-targeted traffic every day.

So use the keyword tool as a guideline only. Don't let it dissuade you from targeting a particular keyword, or else you could end up leaving a ton of money on the table.

And that's not very smart!