Google Caffeine On The Horizon; Where to Go From Here

Did you hear? Google´s launching a new, upgraded version of its search engine soon. Google promises that the new search tool (codename "Caffeine") will develop the speed, accuracy, size, and comprehensiveness of Google search.

The launch of Bing has been a dare in more ways than one for Google. Under pressure to come up to speed with the changes in Search Engine Marketing and the rampant abuse of the search engines by sauve Internet Marketers, Google made it obvious that the future of search will be dictated by Google Caffeine. Well, the prpject sounds so intoxicating. And as time passes, these whispers of launch of Google Caffeine increase acceptance.

What do you know about Google Caffeine and how are you able to make the most of an impending opportunity?

Before discussing what we know about Google Caffeine, let us spend a minute pondering about the intent of Google. With the FTC banking down on affiliates strongly, Google was already decided to concentrate on ranking higher those sites that have better content than better backlinks. In other words, the on-page optimization considerations will play a very pivotal role in ranking of websites. What this means is that the backlinks will continue to enjoy a role in rankings, but the overall rank will be a blend of on-page and off-page optimization rather than the current scenario.

The aim is to make a google search that is cleaner, more relevant and friendly to the users. And eventually, break the cartel of spammers who put half-baked information on the web.

While nobody knows what will Caffeine bring, there are some rough assumptions that it will follow search ranking criteria that are closer to Bing, and evolve rankings by changing some of the criteria in the Algorithm. With more than 200 ranking criteria in the current algorithm, the ratio of on-page and off-page optimization seems to be headed over to some kind of a rejig.

For now, it seems like most webmasters will benefit whenever Caffeine gets integrated. The worth of content should develop a lot of importance, and if the search becomes faster and more relevant we may land laughing our way to the Bank.

And with Matt Cutts, the head of Google´s Webspam team, at Pubcon Conference, we may find that Caffeine is just around the corner. It is expected that Google Caffeine will bring value to the favorable webmasters who vouch for good, and original content. The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Apparently, competition really does breed innovation.

Winding Wheel Media is a San Diego Search Marketing firm with in-house web-design services. Many companies will sing the praises for their search results and the sales that have fallen in their laps as a result.