Using Social Media to Benefit your Business

Ryan Latimer
In our ever changing world, communication is a necessary and powerful component in everyday life and the business world. By becoming a master will only increase your success rate The way we choose to interact with others will help us build and maintain relationships.

Using the power of social media is a relatively new form of communications. Currently, it is a huge and powerful way to communicate. Companies are utilizing the tools social media offers. Some of the more popular and well-know social media sites include: Myspace, Facebook, Twitter, LinkedIn, YouTube, Flickr, Google Wave, Wikipedia, Photobucket, and WordPress.

It can be confusing trying to keep track and understand each site. There are several advantages to using social media sites. Some of the advantages are listed below:

Connect with new or existing customer.

Knowledge sharing amongst friends and business professionals.

Attracts like-minded people to discuss various topics

Far reaching ability to an national and/or international groups

Create, Foster and Enhances partnerships

Exposure to different ideas and specialties

These advantages can directly benefit your company. You as a business owner or manager need to be smart and careful in your plans when maximizing the company´s efforts. Try spending an hour a day on research and or joining a few social media sites. Make sure these sites will fit your business focus and strategy. By utilizing the social media sites effectively, you should see positive results.


Use one or more social media sites to attract attention and drive traffic to your site. By doing this you will start to build relationships with people. Be smart in building business relationships and your network. People will buy from people they know, trust, and like. Social media sites are all about building relationships. Depending on the relationships created, they might have the potential to evolve into business opportunities.

Online forums, discussion boards and social networking sites have the ability to reach millions of people. When you participate in online forums, discussion boards and social networking sites, that are relevant to your line of business, you have the ability to build and prove that you are a specialist in the field. Buyers look for someone that is a specialist with the product and services they are looking to purchase.

Be sure you take time researching and planning your strategies when deciding to incorporate social media in your marketing efforts
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Ryan Latimer

I have worked in the finance/banking sectors for over 10 ears. I have had the opportunity to work for several Fortune 500 companies. Each company has taught me something different.
I received my B.S. in Business Administration from the lowly University of Utah.

In my spare time I enjoy playing and coaching soccer.

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