Home Staging and Merchant Accounts

Debra Gould
If you´re trying to start a home staging business, you might be wondering how you are actually going to get paid. This is one of the important steps in setting up a business – determining whether you´ll take checks, cash and/or credit cards.

The ability to accept credit card payments is appealing to home stagers, especially since the amounts you´re getting paid are usually quite high.

Setting up a merchant account, however, is very expensive. Not only do you have to pay a large sum to the bank just to apply for and then set up the account, you also have to pay a certain amount each month regardless of whether or not you have any transactions. In addition to paying these fixed fees when you do make a sale, they usually get to keep about 5% of it.

I don´t recommend you get your own merchant account, but I do suggest you set up a PayPal account for your business that will allow you to take credit card payments.

PayPal is essentially an online bank that allows you to accept and send payments and transfer funds to your regular business bank account. There are no fees to set it up and there are no monthly costs. If you have a client who also has a PayPal account, they can send money from their own account or they have the option to use their credit card instead. This is an easy and less costly solution then having your own merchant account.


Even if your client doesn´t have their own PayPal account, they can still pay you using a credit card through PayPal.

By the way, it doesn´t matter where you live since you can choose the currency you want to use when you set up your account. But beware of switching your PayPal balance between different currencies. Their rates are awful! This is not an issue if you´re doing all your business in one country.

Of course, PayPal will keep a percentage of your sales, but it´s roughly what you´d be paying for your own merchant account through the bank to accept credit card payments. In some cases PayPal takes an even smaller percentage of sales than your bank would with a normal merchant account. But because there are no set up or monthly fees to worry about, I feel it´s less costly to go this route.

Cash is king and if you can get your clients to pay by cash or check you get to keep all your sales rather than giving a percentage over to a bank or PayPal. So that´s always the best route in my opinion.

For more advice about starting or growing a home staging business visit Gould´s blog, The Home Staging Business Report. It´s updated several times each week and is full of relevant information about the business of home staging.
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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