Vancouver´s Mattress Professionals Embrace the Modern Age

One of the last industries to bow to the pressures of the Internet is the mattress business. For over 100 years, mattress stores have been relying on shop locations and blowout sales in print or radio to push product.

The Internet never really mattered.

Mattresses are traditionally a very hands-on type of purchase, like clothes or shoes. A good bed is something that you have to try for yourself, and even more-so, with your partner, before making a decision. And usually, the choice is a rather big one. It´s no small item, and the cost of a quality mattress is sometimes comparable to that of a fancy piece of jewelry or a used car.

Even with the advent of phone-in and catalogue ordering, the quality mattress stores held their ground. To buy a proper bed, you need to test it out. You can´t really buy a quality mattress online, because how are you going to know, until later, if it is the right comfort preference level for your body or not.

So, until now, mattress stores in Vancouver and all over the world have been impervious to the Internet. The common sentiment amongst mattress stores was: "If you aren´t going to shop online, then why have a website?"

However, ever since the advent of portable Internet access, people are searching for store locations online. It takes seconds to look up the nearest mattress store in Vancouver, but it can take ages to track down a Yellow pages or phone book. And who wants to carry those around everywhere? While it is true that most people will not buy a mattress online, they will look for a location through a search engine.

Needless to say, now that people are searching for stores online – location comes second to prominence on Google. And you can´t really be found unless you have a website.

Simmons Mattress Gallery is the latest in Vancouver mattress stores to jump on the Internet, and this week they unveiled their first website. To visit, go to www.mattressvancouver.com