Aspiring Home Stagers, Don´t Count on Job Shadowing

Debra Gould
I get approximately five calls a week from people interested in shadowing me for a day to see how I work as a home stager. I have yet to say yes, and if you´re trying to find a successful home stager to shadow before you start your own business, you´re not making a good use of your time.

There are many reasons why I´m not interested in having someone shadow me. First of all, I would have to screen them beforehand because that person would be a direct reflection on me. We would have to meet ahead of time and then try to coordinate times to meet at the consultation and staging day and I´m not getting anything out of this arrangement. Also, the fact that someone in my market wants my help in entering my market isn´t very attractive.

I´m sure if you´re looking to shadow someone, there´s no malicious intent there, you´re probably thinking it would be a lot less scary if you could follow someone around and see what there is to it. But the thing is, what you do when you get to a client´s house is the easiest part of operating a home staging business. What you do there has everything to do with the natural talent you possess. The difficult part of running a successful home staging business is figuring out how to get those clients and how to get paid for your time. Nobody you shadow is going to teach you those things. That´s why I created the Staging Diva Home Staging Business Training Program, to teach you the nuts and bolts of starting a home staging business. It´s valuable information and nobody is going to give it away.


Remember, if you´re considering starting a home staging business, you must already have the talent. Since I´m betting nobody is going to want you to job shadow them, a better way to gain confidence that you will be able to do this is to go around to open houses on the weekends. You don´t have to say anything when you´re there, you don´t even necessarily need to introduce yourself. Just walk through and pretend you´re in a client´s house for a home staging consultation. Imagine what you would be recommending for different rooms.

The more houses you go into, the more comfortable you´ll become. Go around to other cities to get a feel for real estate prices and different types of properties. Every house you go into, you´ll learn something new. You´ll encounter all kinds of "don´ts" that you can figure out how to correct. You will never encounter a house that is completely perfect and that will help you learn that there´s always something to be done.

If you´re feeling very nervous about your first home staging consultation, consider ordering Course 3 of the Staging Diva Home Staging Business Training Program. It will teach you how to conduct yourself at consultations including what to wear and what to bring. It takes the mystery out of home staging consultations.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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