Home Stagers and Liability Insurance

Debra Gould
Most aspiring home stagers wonder whether they should get insurance when they start their business. This is definitely something to look into, but because your need for coverage will differ depending on the state, province and even country you live in, I can´t give specific advice that will apply to everyone.

You can look at what business riders you can add to your current home insurance policy for a start.

There are also specific insurance packages for home stagers available with different companies that you can ask your broker about. They cover things like:

general liability

fire liability

business property when it´s in your office and when it´s off premises or in transit

medical expenses

computer equipment

accounts receivable

money and securities

One question you´ll want to ask them is how long they´ll insure your items when they´re off premises. This is a concern if you´ll be using your own furniture and accessories to fill vacant properties. I have heard of insurers who will only cover the items for 60 days. Clearly this isn´t long enough if you are operating in a slow real estate market, or if the property takes longer to sell because it is overpriced or not well marketed.

Insurance is something you can be looking into while you take care of all the other steps necessary to start your home staging business.

Don´t let the fear of possibly damaging someone´s property one day get in the way of you becoming a home stager.

Every entrepreneur worries about liability at some point, and you can get coverage to protect you. It´s not terribly expensive especially if having it will give you the peace of mind to move forward in your business.


It´s also helpful to keep some perspective and not get overwhelmed with worry about worst-case scenarios that are not that likely to occur. The typical things that might go wrong while you´re staging are things you wouldn´t likely bother making an insurance claim for. For example, if you broke a vase, you would replace it. If you scratched a floor you would fix it. Now that doesn´t mean you have to put in a new floor! Have you ever had a mover scratch a hardwood floor? They fix it by coloring in the scratch with a marker designed for that purpose. That´s also what they do with scratches to furniture.

In the hundreds of homes I´ve staged, I´ve never run into a situation where I´ve broken something irreplaceable. Most of your clients will accept that if you damage something, you´ll take care of it.

Small things are more likely to happen than major catastrophes. If you´re careful not to place breakables where they can be knocked over, and to be sure you don´t leave candles burning when nobody´s home so there´s not an accident waiting to happen, you´ll probably be okay. Given that insurance premiums go up with any claim, you´re only going to make a claim for something significant, anything else you´ll deal with directly with your clients.

For more advice about starting or growing a home staging business visit Debra Gould´s blog, The Home Staging Business Report. It´s updated several times each week and is full of relevant information about the business of home staging.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.