"Think Outside the Box Office" Set for November 16 Release

Entertainment Desk
New Book from Award-winning filmmaker Jon Reiss To Address the Distribution and Marketing Landscape Facing Filmmakers Today.

Los Angeles, CA - Filmmaker and author Jon Reiss' new book Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era will release on November 16, 2009 it was announced today. The book is a primer for filmmaking in the digital era covering distribution of all types of media content- feature film, short, webisodes, transmedia, vblog etc. and is the first to address the new distribution and marketing landscape facing filmmakers today.

Reiss, an award-winning filmmaker himself, spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate resource of up to the minute information. Throughout the book, Reiss redefines the process from a filmmaker's point of view empowering the reader to create unique strategies for their individual films.

The book is a break through, step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film's release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.

"Open this book! Eat up every morsel Reiss provides. Internalize it and make it your second skin," said Ted Hope, Producer (Adventureland, The Ice Storm, In the Bedroom, and 21 Grams).

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the "10 Digital Directors to Watch" by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.


The independent film community continues to redefine itself with the collapse of the traditional independent film distribution model. Just as the digital revolution created a democratization of the means of production, a new hybrid approach to distribution has created a way for independent filmmakers to take control, combining the best techniques from each distribution arena, old and new.

Reiss will be making personal appearances in support of the book at the following events:

November 7, 2009: Distribution U at USC's Davidson Conference Center (Los Angeles), Book Signing 4:00pm

November 8, 2009: BAFTA-AFM Changing Indie Distribution Strategies panel, Le Merigot Hotel, Santa Monica, 11:00am

November 13, 2009: Copenhagen Int'l Documentary Film Festival, Bio Asta/Cinemateket, 11:30am (Reiss will be the Keynote Speaker)

November 17, 2009: "The Filmmaker's New World: A User's Guide", IFC Center, NYC 6:00pm

November 19, 2009: DIY Days: LA Practical: Thinking Outside the Box(Office), Downtown Independent Theater, Los Angeles, 6:30pm

www.jonreiss.com/blog

www.thinkoutsidetheboxoffice.com
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Entertainment Desk

The Entertainment Desk provides information, news, and announcements obtained from communications and public relations offices.