Home Stagers Rescue First Time Real Estate Investors

Debra Gould
Imagine yourself as a new real estate investor or "house flipper." You´ve sunk a fortune into renovating your first property and you´re sure this is going to be the first of many successful "flips." Instead, month after month of mortgage payments become due with no interest from potential buyers.

This was the money-losing and stressful scenario faced by clients of Paige Holm and Aron Bailey Bruser, Staging Diva Graduates and co-owners of Win-Win Home Staging and Redesign.

This client´s first real estate investment was completely renovated and had been sitting vacant on the market for 5 months, with zero interest from prospective buyers despite 6 open houses.

Knowing that empty rooms don´t help sell homes, the first thing home stagers Paige and Aron did following their home staging consultation was go shopping for rental furniture and accessories. They arrived with a truckload of furnishings on a Tuesday to prepare for an open house happening that weekend.


Thursday afternoon, two days after the home was staged, the real estate agent brought an interested buyer through the property and that evening there was an agreement in place.

The next morning the sellers put in a counter offer and that afternoon there was a signed Agreement of Sale allowing the cancellation of the planned open house.

The Win-Win Home Staging and Redesign clients were thrilled with the outcome and had this to say:

"We can´t thank you enough for your guidance through the process. Not only did you help us sell the property but it was such a pleasure to work with you both, Aron and Paige. Please feel free to use us as a referral at any time."

Are you reaching out to real estate investors in your home staging business marketing? Why not put together a brief presentation demonstrating how a small investment in home staging can help sell their "flip" faster and for more money?
Print Email
Bookmark and Share

Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.