Cultivating Trust through Quality Products—A Review Of USANA Health Sciences
Sandra Essex
October 01, 2009
Good health and financial freedom are actually everyone´s dream. USANA, a relatively new entrant into the network marketing business is promising to provide both. In 1992, a microbiologist and immunologist Dr. Myron Wentz founded a science-based MLM company to develop and manufacture scientifically advanced nutritional, personal care, and weight management products.
He called its name USANA; a name derived from Latin and Greek, and roughly translates to "True Health". His mission was to provide products of the highest quality, and to distribute this internationally through network marketing, creating in the process financial opportunities for independent associates, shareholders, and employees.
Today, USANA has grown into a company of over 200,000 MLM distributors, some $3 billion in cumulative sales, and a presence in the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, South Korea, Singapore, Malaysia, the Philippines, Mexico, the Netherlands, and the United Kingdom.
The EESENTIALS, a food supplement, remains the company´s flagship product. It is a comprehensive vitamin, antioxidant, and mineral dietary supplement that contains more than 40 active ingredients and extracts, far in excess of the 24 vitamins and minerals usually considered adequate.
This product along with several others of USANA´s products have been tested by independent regulatory bodies and found to contain the ingredients as labeled and at the stated levels.
A Look at Their Manufacturing Practices
The company lays a lot of emphasis on product quality, products that consistently command trust. Because poor manufacturing can destroy even the best of products, USANA manufactures most of its products in its own tested and trusted facilities. And to ensure the consistency of formulas developed in its laboratories, the same process is followed each time manufacturing begins.
Raw ingredients from suppliers are subjected to strict tests for purity, potency, and quality. Any ingredients that falls short of set standards are rejected and sent back to the supplier. Before packaging, final products are tested again for purity. And every step in the quality assurance process is accompanied by a written, detailed procedure.
Furthermore, the company voluntarily adheres to stringent manufacturing practices reserved for pharmaceutical companies as the basis for its quality assurance program in the manufacturing of all its products (by law it is not mandated to).
The Business Opportunity
The number of home-based businesses has experienced a twenty-fold increase in the last 10 years to a record 30 million operations. And as broadband internet connectivity gains a stronger foothold in presently under-served countries, these numbers can only keep growing.
Thus there´s no better time than now to position oneself for the explosion soon to take place in MLM businesses generally. In particular, the quality and high standards of USANA´s products have ensured that those who have aligned themselves with the company´s MLM business model have been reporting good earning potentials.
Their innovative MLM business plan provides weekly paychecks for independent associates, and guarantees unlimited earning potentials.
The greatest attraction to USANA appears to be its promise of good health. Statistics tell us that less and less people are dying of old age these days—the vast majority die of chronic degenerative diseases that could and should be prevented.
Everyone would be excited by the idea that they can live longer, healthier lives by using USANA´s Health sciences products. Warding off certain common ailments often comes down to providing the cells of our body with the right kind and the right amounts of nutrients.
This helps us in two ways: it neutralizes the free radicals that produce disease and weaken our immune system; it also replaces degenerated cells in our body with healthy, disease-resistant ones.
And as I stated earlier, one can even decide to look into the MLM business aspect of this. It will all mean getting rewarded for taking control of one´s health and one´s wealth.
If you would like to learn how to market and attract quality leaders to your USANA MLM business visit my website and blog for more information on Lead Generation Tips.
He called its name USANA; a name derived from Latin and Greek, and roughly translates to "True Health". His mission was to provide products of the highest quality, and to distribute this internationally through network marketing, creating in the process financial opportunities for independent associates, shareholders, and employees.
Today, USANA has grown into a company of over 200,000 MLM distributors, some $3 billion in cumulative sales, and a presence in the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, South Korea, Singapore, Malaysia, the Philippines, Mexico, the Netherlands, and the United Kingdom.
The EESENTIALS, a food supplement, remains the company´s flagship product. It is a comprehensive vitamin, antioxidant, and mineral dietary supplement that contains more than 40 active ingredients and extracts, far in excess of the 24 vitamins and minerals usually considered adequate.
This product along with several others of USANA´s products have been tested by independent regulatory bodies and found to contain the ingredients as labeled and at the stated levels.
A Look at Their Manufacturing Practices
The company lays a lot of emphasis on product quality, products that consistently command trust. Because poor manufacturing can destroy even the best of products, USANA manufactures most of its products in its own tested and trusted facilities. And to ensure the consistency of formulas developed in its laboratories, the same process is followed each time manufacturing begins.
Raw ingredients from suppliers are subjected to strict tests for purity, potency, and quality. Any ingredients that falls short of set standards are rejected and sent back to the supplier. Before packaging, final products are tested again for purity. And every step in the quality assurance process is accompanied by a written, detailed procedure.
Furthermore, the company voluntarily adheres to stringent manufacturing practices reserved for pharmaceutical companies as the basis for its quality assurance program in the manufacturing of all its products (by law it is not mandated to).
The Business Opportunity
The number of home-based businesses has experienced a twenty-fold increase in the last 10 years to a record 30 million operations. And as broadband internet connectivity gains a stronger foothold in presently under-served countries, these numbers can only keep growing.
Thus there´s no better time than now to position oneself for the explosion soon to take place in MLM businesses generally. In particular, the quality and high standards of USANA´s products have ensured that those who have aligned themselves with the company´s MLM business model have been reporting good earning potentials.
Their innovative MLM business plan provides weekly paychecks for independent associates, and guarantees unlimited earning potentials.
The greatest attraction to USANA appears to be its promise of good health. Statistics tell us that less and less people are dying of old age these days—the vast majority die of chronic degenerative diseases that could and should be prevented.
Everyone would be excited by the idea that they can live longer, healthier lives by using USANA´s Health sciences products. Warding off certain common ailments often comes down to providing the cells of our body with the right kind and the right amounts of nutrients.
This helps us in two ways: it neutralizes the free radicals that produce disease and weaken our immune system; it also replaces degenerated cells in our body with healthy, disease-resistant ones.
And as I stated earlier, one can even decide to look into the MLM business aspect of this. It will all mean getting rewarded for taking control of one´s health and one´s wealth.
If you would like to learn how to market and attract quality leaders to your USANA MLM business visit my website and blog for more information on Lead Generation Tips.
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