Agoo Activewear Puts a New Spin on Guerilla Advertising

If you are down on the seawall or near English Bay this month you may notice that the languid bikes that cruise along the beaches are carrying more than just their rented owners.

You´ll see an ecstatic young boy, dressed head to toe in Agoo activewear being swung around the central axis. The airplane spin he´s receiving is a fun reminder of Agoo´s motto: stay out and play. And with SPF 15 built right into the clothes, and super sustainable stain-resistant bamboo fabric (for those grassy landings), Agoo is the perfect fit for this revolutionary venture.

The ´airplane spin´ bike spot is a new form of advertising previously unseen in Vancouver and Agoo, always innovative in everything it does, was one of the first to capitalize. Teaming up with English Bay Bikes, where the state-of-the-art bikes are rented, and Immersion Creative, where the idea was hatched, a fun, new form of guerilla marketing was born.

The ad comes just in time to celebrate Agoo´s new spring and autumn line, and celebrate the discounts of its summer fashions. The sales are incredible, log onto their website at agoo4u.com to take advantage of discounts of up to 60% off.

You can check out the Agoo Airplane spin here.

If you are interested in Vancouver advertising, especially in bike advertising in Vancouver, contact Immersion Creative at 604 537 1874.

Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this new Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business. 

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.



Also, unlike other Vancouver advertising agencies, Immersion also has complete access to a fleet of ice cream trucks.



Ice Cream Truck Advertising - for ads they'll chase after.

 To find out more, visit Immersion Creative, or call 604 537 1874.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising. His current clients include Toronto psychologist Donna Ferguson, mattress Vancouver retailer Simmons Mattress Gallery, Victoria mattress retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and companies to help you get a pardon in Canada.

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