Despite What You See on TV Home Staging is Not Physical Work

Debra Gould
Have you ever noticed how well-dressed the families are when "surprised" by Ty and the rest of the Extreme Makeover crew? What about the fact that everyone is always home the moment the bus pulls up and available on a moment´s notice to go on a one-week vacation?

I hate to spoil the magic, but these houses are being worked on for months before the cameras start rolling. It´s completely unrealistic to believe that an entire house can be demolished, rebuilt, painted and furnished in a week, but it makes for great television!

Like any form of "reality TV", most decorating shows on HGTV, including those focusing on home staging, are pretty unrealistic. They´re more about "entertainment" then they are about "reality."

While they might show a home stager going through and cleaning the house, painting the walls, buying the accessories and replacing the hardware and lighting fixtures, that rarely happens in the real world. Plus, few of us arrive with a complete crew including a seamstress to make custom window treatments and cushions on the spot, a carpenter to whip up a wall unit the same morning, or our own electrician!

Think about it. If these shows featured a solo home stager walking through a house telling someone what had to be done and then showing the final product it would be pretty boring to watch.

If you´re using those shows as a guideline for what you might have to do when you´re staging homes, don´t be too quick to assume you´re going to have to do everything yourself or that becoming a home stager means you´ll be physically exerting yourself every day.

If you arrange your business the smart way, you´ll be sourcing other people to do the heavy lifting for you and you can still make money from their services. You don´t have to lift a finger to do anything you don´t want to.


Think of your role as a home stager as being more of a creative director of the entire re-design project.

You have the vision and figure out what needs to happen to make it come to fruition. Put away those cleaning supplies, paint brushes and strategies for lugging heavy furniture around!

You can source the cleaners to give you a fresh canvas to start with, you choose the paint colors and recommend a painter to apply the color to the walls. If you feel the counter tops need to be replaced, you should have a contractor you can recommend to get the job done.

Home stagers come in all shapes, sizes and ages. The eldest graduate of the Staging Diva program is Jean Smith in Florida who is 76 years old. She´s having the time of her life but I can assure you she´s not moving furniture or cleaning floors, and neither do I. I´m 5´1" and a lot of the furniture that needs to be moved is bigger than I am, yet I´ve staged hundreds of homes.

Go ahead and keep watching those HGTV shows, they´re great entertainment and you might pick up design ideas. They´ll help inspire and motivate you in your career as a home stager, but don´t believe everything you see. If you´ve been holding off on starting your career as home stager because you think it will be too physical reconsider that faulty assumption!

Through the Staging Diva Home Staging Business Training Program, Debra Gould teaches you how to build alliances with other service providers so you can focus on the creative work without the heavy lifting, yet still be ready to offer all the services your clients need at a handsome profit.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 7,000+ Staging Diva students in over 21 countries to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.

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