Launch of Dot Eco Application to Empower Global Community

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VANCOUVER, British Columbia -- Empowering individuals, businesses, and organizations to make informed environmental choices is the key idea behind a globally-developed bid for the .eco (Dot Eco) Internet extension launched today by Big Room Inc.

Big Room Inc., a Canadian company based in Vancouver, has developed its platform and bid for the Dot Eco generic top-level domain (gTLD) along with an international team of partners, advisors, and investors with well-established roots in the sustainability and business communities. Afilias, one of the world's most-respected registry services providers, is partnering with Big Room to operate the technical aspects of Dot Eco.

"Big Room's Dot Eco is the right bid by the right team at the right time," said Big Room co-founder Trevor Bowden. "Individuals and organizations want to cut through all the eco claims out there so they can make better choices. Our Dot Eco will help them do that."

The Dot Eco system will collect and store eco-information in addition to the technical and administrative information collected when someone registers a domain name.

"By using the Internet as a global online database, Big Room's Dot Eco will allow individuals to make informed eco-choices and it will give businesses and organizations, both big and small, an effective and inexpensive tool to share their eco performance," Bowden added.

In keeping with the bottom-up spirit that has driven the Internet and the global sustainability community, Big Room will further refine its application through a series of worldwide public consultations to develop and refine the policies that will govern Dot Eco.


".eco is a unique global resource which must be stewarded effectively and responsibly to promote sustainability around the world," said Martin Atkin, Director of External & Media Relations for WWF International. "Big Room's vision for .eco will create a new, credible and trustworthy Internet extension that will make a real difference for individuals and for the environment."

Big Room will submit its bid for Dot Eco when the application round for new gTLDs overseen by the Internet Corporation for Assigned Names and Numbers opens in the first quarter of 2010.

More information on the Big Room Dot Eco application is available at www.doteco.info.

Big Room Inc. is a Canadian company based in Vancouver, British Columbia with an office in New Haven, Connecticut. It was founded in 2007 with the goal of empowering the global community to make informed environmental and sustainability choices. Big Room's three co-founders are committed environmentalists with a long history of working with organisations, governments and companies to bring about positive environmental and social change.
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