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Agoo Helps to Protect Active Kids from Harmful UV Rays

Mike Catherall
June 09, 2009
It is estimated that children are exposed to the sun three times more than adults, often without sun protection. According to the American Skin Cancer Foundation, 80% of a person's lifetime exposure to ultraviolet (UV) radiation occurs before the age of 18.
This is compounded by the fact that a young child has more skin relative to his or her body mass, so the sunburn will cover more area and will be more serious. Properly protecting your skin during the first 18 years of life can reduce the risk of some types of skin cancer by 78%.



Agoo Apparel makes stylish, active clothes for kids on the move, using 100% UV protected material. The garments are all about fashion and function combined. Additionally, they have wick-away fibres that keep sweat away from the skin, eliminating any chills or possible overheating, stain resistance and anti bacterial properties. One of the best sellers includes the long sleeve raglan, perfect for long days in the sun, and ideal for looking cool and feeling hip. The versatile playful pant can go anywhere from gymnastics, to the park, to the movies. All of the styles perform great if you are going to the beach, the playground, or even to Grandma's house.

Here are some additional outdoor sun tips care of SunSmart.

1. Keep a lightweight blanket or wrap handy for covering babies - babies have very sensitive skin and should never be exposed to direct sunlight.



2. Plan outdoor activities outside peak UV Index times - UV radiation is most intense between 11am and 3pm in summer.


3. Carry a protective pram cover for babies.


4. Choose a hat that protects the baby's face, neck and ears such as a soft legionnaire-style hat, with a flap at the back that will crumple easily when they put their head down.


5. Encourage children to play in the shade.


6. Encourage children to wear sunglasses; look for glasses that meet the Australian Standard.


7. Ensure that SunSmart practices become a lifestyle habit for your child. Remember that childhood protection decreases the chances of developing skin cancer later in life.


8. Don't forget to be a SunSmart role model for the children around you! 



SunSmart is funded by the Victorian Health Promotion Foundation (VicHealth) and The Cancer Council Victoria, and in 2004 was appointed the World Health Organization's Collaborating Centre for the Promotion of Sun Protection. It is an organization dedicated to a global influence in shaping lifestyles and environments that minimise the risk of skin cancer. 


by JB Sacallis, Agoo Apparel
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this new Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business. 

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.



Also, unlike other Vancouver advertising agencies, Immersion also has complete access to a fleet of ice cream trucks.



Ice Cream Truck Advertising - for ads they'll chase after.

 To find out more, visit Immersion Creative, or call 604 537 1874.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising. His current clients include Toronto psychologist Donna Ferguson, mattress Vancouver retailer Simmons Mattress Gallery, Victoria mattress retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and companies to help you get a pardon in Canada.