Staging Diva Home Staging Tips for the Basement

Debra Gould
Certain areas of a home are more likely than others to be forgotten about when it comes to staging a property to sell. However, these often-ignored spaces which seem unimportant to some homeowners (and even some home stagers), might actually rank higher than expected on a prospective buyer´s property wish list.

One often forgotten space of a home is the basement. You never know what a prospective buyer may have planned for the basement of a property you´re staging. If the homeowners are using their basement primarily for storage, make sure everything is in order so a buyer can perceive it as a great, usable space.

The basement should never be kept looking like a dumping ground when a house goes up for sale.

1. Put up shelves to get as much clutter off the floor as you can. Have your clients donate or sell anything they don´t want to move and suggest they put other large items into storage that they´ll be taking with them to their new home.


2. If the walls and floor are dingy, give them a fresh coat of paint.

3. Install better lighting if needed.

4. Put up blinds to hide ugly views from basement windows.

5. In a finished basement, help buyers envision a use for the space by adding props such as a craft table or workout equipment. Add accessories such as plants, art and lamps to give the space warmth.

Taking care to ensure the basement of a property you´re staging looks its absolute best gives your clients a great advantage.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.