Free Sales Training Course for Small Business Sales People That Want to Learn How to Sell
Stephen Craine
May 26, 2009
Free sales training is what new small business owners should look for before spending money on expensive sales training courses.
You´re an expert on your product or service, and you´ve decided to go it alone and set up your own business. But you´ve never had to sell before, so where do you look for the sales skills and techniques to grow your business? Whether you´re a one man operation providing a service, or a small business selling products, where are you going to acquire the selling skills you need.
Free sales training is the ideal way to start for all sales beginners. Sales techniques can appear complicated at first. You read sales books, and adverts for sales courses, and they´re full of the latest buzz words, acronyms, and technical terms. Then there´s the expense of attending a sales course, and the possibility of it being a waste of money. The course could be good but too advanced for you, or not right for your small business sales.
If you are new to sales, or starting a small business and selling products or services, you need a basic sales training course that starts with the sales process. The sales process is the path your sale will follow from the sales introduction to the prospect, to closing the sale. Once you have become confident using the sales process you can find more free sales techniques on the Internet and build them around your sales process.
Here´s a starting point for your free sales training. It´s a simple sales process that gives you a path to follow when making your small business sales.
Sales Introduction
The important sales technique to include in this stage of the sale is to introduce you, and your business, and your reason for wanting to meet with the prospect.
Common mistakes include: Talking too much. Giving too much information that bores the buyer and loses their attention. Trying to close the sale before you have discovered the buyer´s needs.
Sales Questions to find their needs
Find out what the buyer really wants from your product or service. You are looking for the end result, the benefit they want if they buy from you.
Common mistakes: No structure to the questioning. Short, closed questions that require a one word answer. Interrogation rather than a conversation. Not discovering the benefits the buyer really wants.
Sales Presentation
Present your sales proposal to the customer. Use the features of the product or service to show how you can supply the benefits they want. Use the list of what the buyer wanted from the sales questioning stage as a guide to what you should present to them.
Common mistakes: Presenting all features of your product and not the benefits the features provide. Presenting features and benefits that are of no interest to the buyer.
Closing the sale
Two simple questions are the best basic sales technique for closing the sale. The first question is to ask the buyer if they can see how your sales proposal will give them the benefits they want. If they can´t then loop back to the sales questions stage and see what you missed. The second question is to ask the buyer if they want to buy from you. They have agreed that your product will give them the benefits they want, so why wouldn´t they be ready to agree to close the sale.
Common mistakes: The worst mistake a sales person can make is to not ask for the sale. Others include continuing to talk after asking for the sale, and trying to use a clever trick close that leaves the buyer feeling they were persuaded to buy before they were ready.
Each stage of this brief, free sales training course should be put into your own words and you should use phrases that sound natural coming from you. Too many sales training courses tell people what to say instead of showing them the objective of each stage and letting them choose their own words. Use the above sales process and build your own words around it.
Use this free sales training as the basis on which you can build all the sales skills you learn in the future. Pick up free sales techniques from wherever you can, try them out, and keep the good ones. Only when you are ready, and have a clear idea of what you want, should you start paying to attend sales training courses. Look at all the more cost effective options first.
Where to get more free sales training
This is a very brief outline of where to start your sales training. There are many aspects of a basic sale that you can start to add to the brief training shown here. You can start adding that free sales training , and get a free beginners sales training course, at Basic sales Training. There´s no catch, and no need to leave your email address or register with the website. It´s a sales guide for beginners written for people new to sales and those starting in small business sales.
I´m a working sales manager and trainer for a major company and you can find sales training for complete beginners, right up to advanced sales techniques on my website. They have all been developed in live sales situations not just in a sales classroom. Take a look and click around at Sales Training sales Tips.
You´re an expert on your product or service, and you´ve decided to go it alone and set up your own business. But you´ve never had to sell before, so where do you look for the sales skills and techniques to grow your business? Whether you´re a one man operation providing a service, or a small business selling products, where are you going to acquire the selling skills you need.
Free sales training is the ideal way to start for all sales beginners. Sales techniques can appear complicated at first. You read sales books, and adverts for sales courses, and they´re full of the latest buzz words, acronyms, and technical terms. Then there´s the expense of attending a sales course, and the possibility of it being a waste of money. The course could be good but too advanced for you, or not right for your small business sales.
If you are new to sales, or starting a small business and selling products or services, you need a basic sales training course that starts with the sales process. The sales process is the path your sale will follow from the sales introduction to the prospect, to closing the sale. Once you have become confident using the sales process you can find more free sales techniques on the Internet and build them around your sales process.
Here´s a starting point for your free sales training. It´s a simple sales process that gives you a path to follow when making your small business sales.
Sales Introduction
The important sales technique to include in this stage of the sale is to introduce you, and your business, and your reason for wanting to meet with the prospect.
Common mistakes include: Talking too much. Giving too much information that bores the buyer and loses their attention. Trying to close the sale before you have discovered the buyer´s needs.
Sales Questions to find their needs
Find out what the buyer really wants from your product or service. You are looking for the end result, the benefit they want if they buy from you.
Common mistakes: No structure to the questioning. Short, closed questions that require a one word answer. Interrogation rather than a conversation. Not discovering the benefits the buyer really wants.
Sales Presentation
Present your sales proposal to the customer. Use the features of the product or service to show how you can supply the benefits they want. Use the list of what the buyer wanted from the sales questioning stage as a guide to what you should present to them.
Common mistakes: Presenting all features of your product and not the benefits the features provide. Presenting features and benefits that are of no interest to the buyer.
Closing the sale
Two simple questions are the best basic sales technique for closing the sale. The first question is to ask the buyer if they can see how your sales proposal will give them the benefits they want. If they can´t then loop back to the sales questions stage and see what you missed. The second question is to ask the buyer if they want to buy from you. They have agreed that your product will give them the benefits they want, so why wouldn´t they be ready to agree to close the sale.
Common mistakes: The worst mistake a sales person can make is to not ask for the sale. Others include continuing to talk after asking for the sale, and trying to use a clever trick close that leaves the buyer feeling they were persuaded to buy before they were ready.
Each stage of this brief, free sales training course should be put into your own words and you should use phrases that sound natural coming from you. Too many sales training courses tell people what to say instead of showing them the objective of each stage and letting them choose their own words. Use the above sales process and build your own words around it.
Use this free sales training as the basis on which you can build all the sales skills you learn in the future. Pick up free sales techniques from wherever you can, try them out, and keep the good ones. Only when you are ready, and have a clear idea of what you want, should you start paying to attend sales training courses. Look at all the more cost effective options first.
Where to get more free sales training
This is a very brief outline of where to start your sales training. There are many aspects of a basic sale that you can start to add to the brief training shown here. You can start adding that free sales training , and get a free beginners sales training course, at Basic sales Training. There´s no catch, and no need to leave your email address or register with the website. It´s a sales guide for beginners written for people new to sales and those starting in small business sales.
I´m a working sales manager and trainer for a major company and you can find sales training for complete beginners, right up to advanced sales techniques on my website. They have all been developed in live sales situations not just in a sales classroom. Take a look and click around at Sales Training sales Tips.
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